Who we are
About egta
Leading. Connecting. Inspiring.
egta is the international trade body of multiplatform TV and audio businesses. We represent more than 180 members in over 40 markets. Our members are multiplatform TV and audio businesses that sit at the intersection of traditional TV and radio and digital video and audio platforms. Multiplatform TV and audio bring together linear and on-demand services, across all screens and platforms. See full list of our members here.
Mission statement
Our mission is to enable members to flourish and grow as they connect their audiences and services with brands, thus contributing to a healthy and sustainable media industry. egta is a knowledge-sharing and innovation hub for its members and the broader industry. Through our unique network of experts, we foster collaboration and engage with policy makers. We drive the industry forward through benchmarking, alignment on standards and cooperation.
Over
180 members
Multiplatform TV
and audio businesses
Present in over
40 markets
across Europe
and beyond
A network of more than
2000
media
professionals
What we do
Lobbying & European Affairs
Based in the European capital of Brussels, we advocate for our members and represent their interests at the European Institutions. Whether navigating legal complexities or shaping regulatory frameworks, we’re dedicated to assisting our members, ensuring their voices are heard at both national and European levels.
Knowledge Exchange & Benchmarking
We believe in cross-border collaboration. In this globalized world, our members encounter similar challenges and opportunities. Our role is to gather industry insights, facilitate benchmarking, and empower our members through the exchange of knowledge and best practices.
Events & Networking
Our network thrives on the connections made at our diverse events, both in person and online. From industry-level summits and research conferences to training programs, workshops, and webinars, these gatherings provide invaluable opportunities for networking, knowledge-sharing, and thought leadership.
egta Industry Charter
egta, on behalf of all our members and with the support from the Global TV Group and World Radio Alliance, is proud to present our industry charter. This landmark document is not only a declaration of our unique strengths but also a united vision for our industry. This charter has been designed to reflect our collective ambition and will serves as a joint commitment around five key priority areas on the pathway towards thriving in tomorrow’s media landscape.
Our global alliances
We are committed to collaborating with our friends and partners. We work closely with other trade bodies, associations, and international organisations from across the media and advertising ecosystem, including the European Advertising Standards Alliance and European interactive Digital Advertising Alliance. egta also proudly brings together two grouping of industry trade bodies at national level through the Global TV Group and the World Radio Alliance.
