Hands around a meeting table / focus group


Following a campaign launched in 2019 by the RNIB, in 2020 a total of 12 brands launched their Christmas ad campaigns in the UK with audio description (AD). Given the growing interest in this area, the RNIB set out to evaluate if the measures taken by advertisers have improved the viewing experience for people with sight loss.

The RNIB, therefore, organised a series of focus groups, conducted in January 2021 to assess the accessibility of Christmas ads from 2020.

And here as a Word file: