egta’s Marketing & Sales Meeting gathers directors of marketing, sales and advanced advertising from TV sales houses to share best practices in pricing strategies, data management, and ad sales innovation. See agenda Restricted content You are unauthorized to view...
In this Online Talk, ITV and CANAL+ BRAND SOLUTIONS showcased why and how TV must shift beyond traditional measurement metrics and embrace outcome-based KPIs to remain competitive in today’s rapidly changing media landscape. Restricted content You are unauthorized to...
In this webinar, Peter Hammer (Managing Director of the Marketing Scientist Group) presented exclusive insights from the Total Video ContentFX report, a groundbreaking research project comparing video consumption data from 2018 to 2023. The session addressed the key...
The International Knowledge Exchange provides an opportunity for the international media and advertising industries to share insights about the latest innovations, initiatives and solutions related to measurement, currency, data and metrics in the US and European...
The CEOs’ & Top Execs’ Summit is egta’s flagship annual event, gathering over 200 senior decision-makers from TV and radio companies from across Europe and beyond, all responsible for the monetisation of content, optimisation of revenues and advertising sales on...
