In this workshop, Steven Golus presented an overview of current alternative targeting solutions and approaches to identity resolution for the cookie-less era. Restricted content You are unauthorized to view this content. Please log in or contact the egta team....
In this Online Talk, Veed Analytics explored the business opportunities related to the monetisation of FAST channels for TV companies. Restricted content You are unauthorized to view this content. Please log in or contact the egta team. Username Password Remember Me...
In 2020, Google Chrome announced its intentions to phase out the use of third-party cookies. Broadcasters are already planning how to navigate this next phase of digital advertising. The Online Talk analysed the changes initiated by big tech players; the regulatory...
In his latest research, Orlando Wood, Chief Innovation Officer at System1 Group, reveals how society’s attention has once again narrowed in the digital age. Advertisers must now capture the broad-beam attention of audiences if they want to create effective, creative...
Organised by the teams of egta, CIMM, EACA, IAB Europe and WFA, the International Knowledge Exchange enables discussions and insights about the latest measurement innovations, initiatives and solutions in the US and Europe. Restricted content You are unauthorized to...
