Topics discussed during this online session include: How egta supports its TV members’ business, and with what services and tools. How to navigate egta website, database, and requests. What is included in egta Tv membership. Restricted content You are...
Topics covered during the webinar: Data driven insights: Showing the degree of monopolisation in digital markets and how the digital world is no longer fair and open acces Data interpretation: Analyzing the negative effects on the media economy and the diminished...
This special end-of-year session focused on the findings of GroupM’s This Year, Next Year report. This comprehensive analysis provides projections for channel investments, insights into the forces shaping the future of television and radio advertising, and key...
In this meeting the AdNetZero experts and egta members discussed the following questions: What is AdNetZero Global vs the AdNetZero Europe? What does it mean to open a national chapter of AdNetZero? What is the current situation with the GMS Framework ? Where does...
In this webinar, Nielsen and TV2 Denmark shared insights on the global CTV trends and the comprehensive Danish audience measurement solution. They explored how cross-screen measurement is driving impactful business decisions for TV2 and its clients, including by...
