2021 Dedicated session on targeted advertising

2021 Dedicated session on targeted advertising

Google shared the current status of the privacy sandbox, next steps, what it will mean for egta members and what we can expect in the coming months. Google’s Privacy Sandbox With contributions from: Michael Todd, Michael Todd, Google Nicola Roviaro, Head of...
2022 Public Service Broadcasters’ Workshop (Jan)

2022 Public Service Broadcasters’ Workshop (Jan)

The workshop was dedicated to Public Services Broadcasters’ sales houses to discuss their specific issues and challenges. Public Broadcasters Workshop With contributions from: egta, EBU, CBC/Radio Canada, VAR, Channel4 and RMB Download presentations Read synopsis The...
2022 Online Talk on the future of digital identity

2022 Online Talk on the future of digital identity

In 2020, Google Chrome announced its intentions to phase out the use of third-party cookies. Broadcasters are already planning how to navigate this next phase of digital advertising. The Online Talk analysed the changes initiated by big tech players; the regulatory...
2023 Information session on audience measurement

2023 Information session on audience measurement

The aim of this session is to make the connection between policy and business in the context of the current discussions on audience measurement in the European Media Freedom Act. Audience measurement and the EU legislation Ania Lara, Head of Radio Research & Head...