2024 Total TV Audience Measurement Session

Location:

Madrid

Date(s):

12/03/2024

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The event offers an overview of the latest developments in total TV audience measurement globally as well as in Belgium, France, Netherlands, Spain, Sweden, UK and US.

TV measurement in Spain

Mariayun Martin de los Rios Alarcón, Commercial Director Media, Kantar Media Spain

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An update on how Kantar Media is moving TV measurement forward in Spain, including new developments in leveraging HbbTV data to reduce zero ratings.

The Swedish approach to total video measurement

Danielle Aldén, Co-COO & Head of Media Measurements, MMS
Rolf Müller, Commercial Director, Europe, Media Measurement, GfK

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Insights from last year’s introduction of total video content and ad ratings in Sweden, and the related challenges of bringing panel and census data together for online, and online and linear data for total TV.

Incorporating the streamers

Justin Sampson, CEO, Barb Audiences Ltd.

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Unifying cross-platform TV data

Aki Tsuchiya, Founder and CEO, Streamhub
Jamie West, Board Adviser & Investor / Non-Exec Director, Streamhub

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Streamhub’s approach to managing complex streaming data and currency-grade panel data to support a new total video measurement ecosystem for both buy and sell-side.

Updates from the US

George Ivie, CEO and Executive Director, Media Rating Council

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The US measurement landscape is going through profound changes, and it continues to evolve along with the different industry stakeholders. Hear about the latest evolution – from the point of view of the Media Rating Council.

Where are we on cross-media measurement?

Matt Green, Director, Global Media Services, World Federation of Advertisers

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A progress update on the delivery of the WFA’s Halo Framework and related open-source software codes, on the progress made in pilot markets, and prospects for wider industry engagement.

Beginning of a new paradigm for audience measurement in France

Julien Rosanvallon, Executive Vice President, Médiamétrie

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Update on the many new developments planned by Médiamétrie for the TV & video measurement in France.

The user perspective

Dorothée Alabeurthe, Marketing Director, Canal Plus Brand Solutions
Fabrice Mollier, President, Canal Plus Brand Solutions

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How are the changes to TV measurement in France most likely to impact broadcasters, and is there a need to change the definition of a contact and other key metrics? Dialogue between advertiser, agency and broadcaster trade bodies is paving the way for lasting currency changes.

The future of currencies

A panel discussion moderated by

  • Jon Watts, Managing Director, Center for Innovative Media Measurement (CIMM)

Panellists:

  • Matt Green, Director, Global Media Services, WFA
  • Johan Smit, Director, Platform Media Adviesbureaus
  • Fabrice Mollier, President, Canal Plus Brand Solutions
  • Sofie Rutgeerts, Manager TV & Digital Research, CIM Belgium
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Traditional media currencies are currently being evaluated in many parts of the world. This panel will discuss the pressures and challenges facing incumbent TV currencies; Is there a strong case to trade on impressions, and if so, who will win and who will lose?