2024 Online Talk on Total TV advertising trends





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This Online Talk focused on the insights into Altman Solon’s study on the Total TV advertising landscape in the US and Europe.

Key trends on the CTV market

Daniel Weinbaum, Director, Altman Solon

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Altman Solon presented their recent report revealing key areas for Total TV:

  • Priority areas for in-house investments
  • Potential solutions for Total TV campaign challenges
  • Criteria for streaming partnerships – and more!