2024 Online Talk on Paying Attention to TV Sponsorship





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Paramount and MSG showcased a part of their extensive research initiative – the Science of Sponsorship – analysing 50+ popular TV shows and 250+ brands. The talk focused on effective TV sponsorships and strategies for successfully leveraging brand assets.

Paying Attention to TV Sponsorships: insights from Paramount

Gareth Tomlin, General Manager – Data, Insights and Analytics, Paramount ANZ
Peter Hammer, Managing Director, Marketing Scientist Group

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