2024 Market Intelligence Meeting (Radio)

Location:

Madrid

Date(s):

13/03/2024

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egta’s Market Intelligence Meeting focuses on topics related to radio and audio effectiveness, measurement, attribution, attention and innovative research.

Driving sustainability

Wim Vermeulen, Director of Strategy and Sustainability, Bubka

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Insights into how radio advertising successfully delivers sustainable advertising messages.

Audio Attention

Erik Bogsnes, Lead Attention Consultant, Lumen Research

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Learnings from the dentsu Effective Attention study.

An AUDIOEFFEKT Study

Bernard Domenichini, Head of Market Research, Effectiveness and Audience Measurement (Audio), ARD Media

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The study analysed the impact of audio advertising on mental availability.

Listen Up!

Donna Burns, Head of Insight, Radiocentre
Andrew Tindall, Global Director, System1

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The presentation showcased the results of the landmark study by System1 and Radiocentre on how to make effective radio ads that can deliver long- and short-term results.

NextGen Neuro

Melissa McNally, Research and Analytics Manager, Kagiso Media

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Kagiso presented insights on how radio companies can use neuromarketing techniques to gain insights into why customers make certain buying decisions.

Listen & Feel #2

Olivier Goulet, Founder and Chief Executive Officer, iligo

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In a second edition of the study commissioned by NRJ, iligo explores the importance of sonic signatures in building brand identity with audio

The Magic of Distraction

Brenda Kompier, Research Project Manager, Ster

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Ster shared insights on how radio and audio companies can benefit from the attention of a target group in times of distraction.

Matching DNAs

Sylvie Van Hecke, Advertising Research Manager, DPG Media Advertising

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Ster presented learnings on how the radio station’s personality can resonate with the client’s brand values and how such synergy impacts the success of the campaign.

Yes, you can measure the search and site attribution of radio campaigns!

Pierre Bouvard, Chief Insights Officer, Cumulus Media | Westwood One

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The presentation focused on strategies to employ performance-based attribution tools to prove radio works and to optimise brands’ media mix and creative.

Radio and digital audio drives efficiency

Virginie Robert, Marketing Director, NRJ Global

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As a part of their studies series, NRJ Global demonstrates the efficiency and ROI from advertising campaigns across their radio and digital audio offer.

New approaches to measure advertising impact in cross-media landscape

Dirk Soetens, Market Intelligence Manager, VAR

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VAR presented innovative methodologies to evaluate the impact of audio campaigns on brands’ KPIs.

egta Insight: Audio Measurement

Ania Lara, Head of Radio Research, egta

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egta presented its latest publication including an overview of best practice and key developments in radio audience measurement.

A hybrid approach to audio measurement

Daniel Karlsson, VP Market Development EMEA-APAC and Global Strategy, Triton Digital

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The presentation focused on how new methodologies and technologies may impact streaming, podcast and broadcast audio measurement.

Life after launch

Contributions from various markets on their recently launched radio audience measurement systems, followed by a panel discussion.

From the Netherlands on the market’s recent switch to electronic measurement for radio

Liedewij Hentenaar, Director, Audify
Frans Kok, Head of Communications, NMO Luisteronderzoek

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From Australia on Radio 360: integrating diary, streaming and meter to measure total radio

Deb Hishon, Media Measurement Director ANZ, GfK

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From France on EAR: combining CATI and electronic meter for radio measurement in France

Cécile Bertrand, Research and Marketing Director – Audio, Médiamétrie

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Panel discussion
  • Liedewij Hentenaar, Director, Audify
  • Frans Kok, Head of Communications, NMO Luisteronderzoek
  • Deb Hishon, Media Measurement Director ANZ, GfK
  • Cécile Bertrand, Research and Marketing Director – Audio, Médiamétrie