2023 Total TV Audience Measurement Session

Location:

Milan

Date(s):

01/03/2023

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The event offers an overview of the latest developments in total TV audience measurement in Austria, Finland, Germany, Italy, Switzerland, UK and US.

The post-event materials (presentations and videos) are available for egta TV members and the participants to the conference. You must log in to view this content.

Towards cross-media measurement in Germany

Kerstin Niederauer-Kopf, CEO, AGF Videoforschung GmbH

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Hear about German video JIC initiatives to broaden the scope of measurement to cover digital non-video content and cross-media campaigns as well as involvement in the WFA’s North Star/cross-media measurement project. In Germany, AGF has been mandated to establish the WFA approach for cross-media measurement as the first test market in which a neutral institution is involved.

Introducing a Real-time TV Currency in Austria

Sebastian Hinterstoisser, CEO, TV-Insight

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How TV Insight, a joint venture between the market TV currency organisation, AGTT, and Red Bull in Austria, is bringing a new measurement solution and an enhanced, census-centric TV currency to market along with new analytics for broadcasters and advertisers.

Progressing video measurement in the UK

Justin Sampson, CEO, Barb Audiences Ltd.

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Barb has invested significantly in enhancing its measurement capabilities in recent years – from enabling multi-screen campaign planning to reporting viewing from router meters, an upcoming panel expansion and more. Justin Sampson will provide an update of Barb’s latest developments and where it is headed, as well as how it fits alongside other UK industry measurement initiatives.

Advancing TV Measurement in Italy

Davide Crestani, Technical and Scientific Director, Auditel

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Recent developments introduced by the Italian TV JIC, Auditel; including the publication of total audience figures and implementation of common campaign identifiers.

Measuring Replay Ads

Mirko Marr, Head of Research, Mediapulse AG

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In October 2022, the Swiss TV market launched ‘Replay Ads’; addressable ads delivered via set top boxes. Based on the established Hi-Res TV panel, the Swiss TV JIC, Mediapulse, has developed a solution to measure reach and frequency of these ads and to integrate them into a convergent TV campaign report.

Building a Total TV advertising Measurement and Currency in Finland

Anna Lujanen, Executive Director, Screenforce Finland
Kati Alijoki, Head of Insight, Sanoma Media Finland  
Andrea Mezzasalma, CEO, DataBreeders

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After a successful proof of concept, the Finnish commercial broadcasters are now ready to bring a new Total TV advertising measurement and currency to market. This will make Finland one of the first countries in the world to enable a Total TV currency with the aim of unifying campaign measurement across all broadcast platforms.

Total TV Advertising Measurement: An ‘Outside – in’ Perspective

Renata Uhlarikova & Pushkar Kulkarni, Founding Partners, Pure X Media

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Pure X Media will share insights, learnings, and challenges encountered related to the Total TV Advertising Measurement (TTVAM) in Finland, from setup to PoC and beyond.

The Changing US Measurement Landscape & the Role of the MRC

George Ivie, CEO and Executive Director, Media Rating Council

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Inside the US Premium Video Measurement Revolution

Danielle DeLauro, Executive Vice President, VAB

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The US premium video industry is in the midst of a fast-moving process of change and innovation, for which the VAB has assumed a leading and coordinating role in the transition to a multi-currency market. Hear where the TV/video industry is heading, about the role and purpose of the newly established premium video JIC, and abut TV’s involvement in the ANA cross-media measurement initiative.

Audience measurement and the European Media Freedom Act

Marie-Pierre Moalic, European Affairs Policy Advisor, egta

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The EU is looking into regulating some aspects of audience measurement as part of a wider plan to ensure media pluralism and independence. The legislative proposal is principle-based and focusses on giving the media and advertisers information on the measurement methodologies used. Egta is currently meeting with policymakers and industry stakeholders to ensure that the text adequately reflects the needs of the industry. Hear what all this means for egta members and beyond.