2023 Online Talk on the future of cross-media measurement

Location:

Online

Date(s):

16/11/2023

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The webinar offered updates on NielsenOne – Nielsen’s new cross-media measurement solution. The solution brings deduplicated viewing measurement, digital viewing data, individual ad measurement and a merger of Nielsen’s units that measure linear and streaming TV.

Updates on NielsenOne

Kateryna Edelshtein, CRO EMEA, Nielsen

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Discovering how to future-proof our industry by making the most of available measurement tools and technologies.