2023 Online Talk on hybrid radio measurement: Radio360





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In this Online Talk, GfK presented a new measurement system launched in Australia.

Update on Radio360

Rolf Müller, Global Director Business Development Media Measurement, GfK

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Radio360 is a new hybrid radio audience measurement system in Australia. Within the new measurement, GfK combines data from electronic diaries, census streaming data and data collected from panels of respondents wearing GfK’s MediaWatch meters.