2023 Online Talk on audience measurement and US JIC

Location:

Online

Date(s):

12/10/2023

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OpenAp and the VAB presented how the US JIC intends to power more accurate and actionable video measurement.

Multicurrency environment and and the US JIC

Brittany Slattery, Chief Marketing Officer, OpenAP
Sean Cunningham, CEO & President, the Video Advertising Bureau (VAB)

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In January 2023, the formation of the first US Joint Industry Committee (JIC) was announced. The objective: to bring together buyers and sellers in a collaborative forum to enable multiple cross-platform currencies. Key initiatives at launch have included creating a new certification programme to evaluate which new currencies are transactional and creating a harmonised cross-publisher streaming viewership dataset powered by OpenAP, the advanced advertising platform owned by the largest US TV networks. This webinar reviews the progress to date, as well as the intended roadmap of how together more than 18 companies will enable more accurate and actionable video measurement.