2023 Marketing & Sales Meeting (TV)

Location:

Date(s):

05/10/2023

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egta’s Marketing & Sales Meeting gathers directors of marketing, sales and advanced advertising from TV sales houses to share best practices in pricing strategies, data management, and ad sales innovation.

Opening remarks

Mindaugas Rakauskas, Chief Executive Officer, TV3Group Latvia

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Introduction to the Latvian TV market.

Insights from a direct-response brand

Linas Paulikas, Reach Media Director, Vinted

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Vinted’s approach to media planning & modelling with data and performance at the centre.

The Total TV Advertising Survey

Mary Ann Halford, Partner, Altman Solon

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Unlocking valuable insights into the opportunities and challenges facing European broadcasters through the consulting firm’s international advertising survey.

Decoding data-driven advertising: navigating buyers’ expectations and realities from an agency lens

Emmanuel Crego, Director General, Values.media

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Redefining the pitch: is the TV ad industry really aligned with the buyer’s needs? Exploring the reality gap in selling socio-demographics versus data-driven opportunities.

Future media trends: A new hyper-personalised reality

Sofie Hvitved, Futurist, Senior Advisor and Head of Media, Copenhagen Institute for Futures Studies

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What will be the needs of the consumer of the future in a hyper-personalised media landscape? Exploring the concepts of the ‘liquid consumer’ and ‘flexible media’, AI & automation, the creative economy, synthetic media, the Metaverse and Web3. How will they affect companies, society and individuals, for better or worse?

Navigating the crisis and thriving amidst adversity

Ginta Salmane, Commercial director, TV3Group Latvia

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Lessons learned on how to tackle change and remaining agile in a war-stricken and recession-dominated advertising landscape.

Insights into RTL AdAlliance’s strategy to “unifying by transforming”

Daniel Bischoff, Chief Marketing & Operations Officer, RTL AdAlliance

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Unveiling the total video sales house’s internal and external evolution in response to shifting advertising market expectations.

Into Prima’s strategic vision to uphold the premium quality of TV inventory

Marek Singer, Chief Executive Officer, Prima

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Exploring the sales house’s holistic business approach and unpacking the impact of eGRP campaigns on affinity and reach.

Sky Media’s One Campaign: Insights into a strategy to unify inventories

Dan Cohen, Director, Product and Advertising Innovation, Sky Media UK

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How a unique offer for linear TV and online video can create solutions that allow clients to elevate brand engagement and drive revenue growth whilst making TV easier to buy.

The optimal strategy for viewer-centric streaming

David Evans, VP, Global Research, NBCU
Emmanuel Josserand, Senior Director, Brand, Agency and Industry Relations, FreeWheel

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A dive into advertising insights from the ad-supported streaming market. From how’s it going overall through insights from Freewheel’s ad load report to what’s going well, showing how Ad Innovation is driving user engagement and increased ROI on the NBCU’s Peacock platform.

Clever Strategy to Broadcaster Apps: Case RÚV

Heikki Rotko, Executive Chairman, Choicely
Einar Logi Vignisson, Head of Sales House, RUV

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Insights from the Icelandic market: levering second screen interaction through a dedicated broadcaster app, encompassing the entire RUV ecosystem.

TVer, a unique VOD platform for the entire Japanese market

Hisashi Okano, Director Business Development BVOD, Tokyo Broadcasting System Television
Hinako Fukuda, Digital Strategy Manager, Tokyo Broadcasting System Television

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Insights into unlocking the dynamics of Japan’s broadcasting ecosystem and exploring the launch and challenges of the TVer Video-On-Demand platform.

Operative’s AOS tool:  Unlocking the Power of Convergence in Advertising Operations

Ben Tatta, Chief Commercial Officer, Operative

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Going beyond the packaging of offers. Insights on how can broadcasters connect and automate digital and linear revenue workflows in a multicurrency landscape.

Unification of cross-platform TV data

Aki Tsuchiya, Founder and CEO, Streamhub
Jamie West, Board Adviser & Investor / Non-Exec Director, Streamhub

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Managing complex streaming data and currency-grade panel data to support a new total video measurement ecosystem for both buy and sell-side. Discover early insights from Streamhub’s new approach to build out incremental-reach calculations for clients, leveraging its multi-dataset analytics and activation platform.