2023 Marketing & Sales Meeting (Radio)

Location:

Ryga

Date(s):

05/10/2023

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egta’s Marketing & Sales Meeting gathers directors of marketing, sales and advanced advertising from radio sales houses to share best practices in pricing strategies, data management, and ad sales innovation.

Opening remarks

Brita Barone, Head of Radio, TV3 Latvia

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An introduction to the Latvian radio market.

Keynote – the future of radio and AI: Exploring application of AI technology for radio business. Exploring the application of AI technology in the radio business

Tracy Gilliam, Chief Strategy Officer, Futuri

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Futuri presented various AI-based solutions (including RadioGPT, TopLine and SpotOn) that empower media brands to boost their revenue, expand their audience and elevate their content quality.

Unlocking brand budgets. Strategies and tools to bring new clients to radio

Matthias Schenk, Director Partner Management, RMS

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RMS presented its strategy to unlock advertising investments for audio through Visual Transfer study, adding audio in the mix for reach uplift, Audio Identity Check (a non-advertising related research instrument; special panel) and innovations close to the playing field of FMCG.

Radio for new generations. Best practice to reach and engage young audiences

Bertrand Spinelli, General Director and Chief Revenue Officer, Skyrock

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By implementing a strategy based on digitising the value chain and delivering a distinct value proposition, Skyrock succeeded in reaching, engaging, and monetising a young audience in a very challenging media landscape.

The Radio Renaissance in Ukraine. Building a successful radio business in a challenging media market through collaboration with competitors and clients 

Markiyan Protsiv, Chief Sales Officer, Lux & 24 Media

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The presentation focused on how the war in Ukraine affected the media across the country.

Leading the innovation in programmatic radio sales and AI spot creation.

Johannes Ott, Chief Executive Officer, Radio Gong 96.3
Andreas Lang,
Chief Executive Officer, Studio Gong

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The presentation showcased Studio Gong’s new platform Radio Ad Maker that enables anyone to create and book an audio spot within 3 minutes.

In-game audio advertising. Opportunities to connect global gaming audiences with brands in an immersive environment

Rohan Premnath, Commercial Lead EMEA, Odeeo

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Odeeo is an Israeli ad tech startup that aims to improve in-game advertising experiences for gamers, developers, and brands, with a focus on mobile gaming. Odeeo addresses the frustration of mobile gamers with intrusive and disruptive in-game ad formats.

Moving ahead. Revolutionising the traditional media sales house model with a client- and content-centric ecosystem

Dimitri Lemmens, Head of Content and Creativity at FLASH, RMB

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RMB presented their strategy to transform their business to make it more resilient with a focus on innovation, exploration, and sustainability. Thanks to tailored content and creativity they offer unique opportunities to brands.

Raising the profile of radio and audio. The importance of market advocacy and education

Lucy Barrett, Client Director, Radiocentre

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Changing the perception of radio as a medium is key to increasing investment from agencies and advertisers. Radiocentre successfully makes marketers see radio differently via reliable data, research, tools and trainings.

The best in creative brand solutions. Radio and audio at the heart of successful campaigns

Graeme Bailey, Senior Account Manager, Media Central

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Media Central showcased several case studies that showed some of the work done with brands, from influencers and personalities engagements, all the way to on-street and in-community activities.

Rai Play Sound. Introducing an integrated destination for RAI audio brands

Carla Trapani, Marketing Specialist, Rai Pubblicità

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The new platform Rai Play Sound is Rai’s answer to the changing ecosystem of listening devices. It is the destination for radio listeners as well as brands to offer a full audio experience from radio to podcast, events, and more.

Spotlight on a non-spot brand integration. Impactful and creative summer format with Telia

Justinas Kišūnas, Sales Representative, TV3 Group
Saulius Baniulis, Program Director, Power Hit Radio

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Power Hit Radio pulled off a great summer campaign with radio on tour bringing the station closer to listeners and providing a great value for the sponsor.