2023 International Knowledge Exchange (November)





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Organised by the teams of egta, CIMM, EACA, IAB Europe and WFA, the International Knowledge Exchange enables discussions and insights about the latest measurement innovations, initiatives and solutions in the US and Europe.

The future role of JICs in the era of convergence and big data


  • Belinda Beeftink, Research Director, IPA
  • Niels Marslev, Head of Data & Measurement, Danmarks Radio
  • Tom Hicks, SVP, Corporate Audience Research & Analytics, Paramount

Moderated by:

  • Anders Rune, Head of TV Researc, egta
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Media JICs are widely recognised for their role in bringing transparency, trust, and structure to industry audience measurement, but in a media landscape characterised by rapid technological innovation, proliferation of big data sources and changing viewing trends, how should the JICs adapt and who should be included in the measurement?

Cross-media measurement: Are we really making progress?


  • Phil Smith, Director General, ISBA
  • Matt Green, Director, Global Media Services, WFA
  • Prasad Ghag, Global Head Media, Digital & Strategic Planning, Sanofi

Moderated by:

  • Celeste Castle, EVP, Head of Research and Measurement, Dentsu
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Over the past couple of years, local advertiser associations in the UK and US have been laying the groundwork for industry-wide cross-media measurement solutions and governance systems, but data are still not available for use. This panel will discuss how far along these projects have come, where challenges remain, and what we can expect to see in 2024.

Programmatic TV and video. A tale of two trading models?


  • Patrick Morrell, Senior Director, Partnerships EMEA, The Trade Desk
  • Richard Brant, Senior Director, Advanced TV, UK & International, Vevo
  • Nicole Haman, Global Digital Sales Director, RTL AdAlliance

Moderated by:

  • Paul Gubbins, VP, CTV Strategy & Publisher Marketing, Publica by IAS
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This panel of programmatic experts will explore the current nuances of programmatic TV and programmatic video trading models. They will clarify the distinctions between the two advertising realms, delving into how they currently work and how they should work. Are they two separate trading models and how can they be better bought together for a more seamless programmatic buy?

This year, next year. Predictions and priorities for 2024


  • Kate Scott-Dawkins, Global President Business Intelligence, GroupM
  • Ian Whittaker, Managing Director and Owner, Sky Liberty Advisors 
  • Terry Kawaja, Founder & CEO, LUMA Partners

Moderated by:

  • Jon Watts, Managing Director, Center for Innovative Media Measurement (CIMM)
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What have been the key developments in media, advertising, measurement and currency in 2023 – and what does 2024 hold in store? Join our panel of industry experts for a special discussion about this year and next – including predictions for key developments in 2024.