2023 International Knowledge Exchange (April)





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Organised by the teams of egta, CIMM, EACA, IAB Europe and WFA, the International Knowledge Exchange enables discussions and insights about the latest measurement innovations, initiatives and solutions in the US and Europe.

Panels on video quality, operationalising multiple currencies, the future of precision marketing and the evolution of audience measurement
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[00:01:45 – 00:43:00] Total video or totally different? The debate about video quality 

  • Kelly Abcarian, EVP, Measurement & Impact, NBCUniversal
  • Justin Sampson, CEO, Barb Audiences Ltd.
  • Lisa Willett, Director, North America Head of Agency & Sales Enablement, Meta
  • Jon Anselmo, Chief Innovation Officer, PHD Media
  • [Moderator] Jon Watts, Managing Director, CIMM

[00:43:00 – 01:01:55] Operationalizing multiple currencies 

  • Michele Stone, VP, Advanced Advertising Product & Planning, Paramount
  • Travis Scoles, SVP, Advanced Advertising, Paramount

[01:02:00 – 1:20:35] The end of precision marketing? Agency perspectives on the future of precision marketing in the post-cookie, privacy-centric era.

  • Joshua Lowcock, Global Chief Media Officer, Universal McCann Worldwide
  • [Interviewer] Tameka Kee, Deputy Managing Director, CIMM

[01:20:40 – 01:59:30] The long-term evolution of measurement, currencies, trading, and investment 

  • Dave Morgan, Founder and CEO, Simulmedia
  • Simon Thomas, Global Director – Audiences Research and Media Investment Management, GroupM
  • David Zapata, Senior Marketing Director – Global Media, ABInBev
  • Fabrice Mollier, President, Canal+ Brand Solutions
  • Ryan Stonehouse, Director, Global YouTube & Video Solutions, YouTube, Google
  • Sameer Amin, Global Director of Data Driven Marketing & Media, Reckitt
  • [Moderator] Katty Roberfroid, Director General, egta