2023 Information session on audience measurement





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The aim of this session is to make the connection between policy and business in the context of the current discussions on audience measurement in the European Media Freedom Act.

Audience measurement and the EU legislation

Ania Lara, Head of Radio Research & Head of Partnerships, egta
Anders Rune, Head of TV Research, egta
Conor Murray, Director Regulatory and Public Affairs, egta

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Topics discussed during this online session:

  • What is television and radio audience measurement and how does it work?
  • What are the current objectives and challenges for broadcasters?
  • Audience measurement in the context of the European Media Freedom Act.