2023 CEOs’ & Top Execs’ Summit (TV)

Location:

Warsaw

Date(s):

02/06/2023

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egta’s CEOs’ & Top Execs’ Summit gathering over 200 senior decision-makers from across Europe and beyond, all responsible for the monetisation of content, optimisation of revenues and advertising sales on behalf of major broadcasters. Discover the insights from the TV session.

Bridging the US and European reality – NBCU’s input on their “balancing acts”

Hayley Cochrane, Vice President, Digital and Advanced Advertising, NBCUniversal

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NBCUniversal has recognised the significant impact of streaming on content consumption habits and aims to ensure the profitability of linear TV translates to the streaming world. They are focusing on ad-supported streaming (AVOD) with platforms like Peacock and investing in content availability across both linear TV and streaming. NBCU’s One Platform strategy combines big tech capabilities with big media content to modernise data, activation, ad innovation, and measurement.

Future-proofing advertising strategies in a complex ecosystem

Charles F Manning, Chief Executive Officer, Kochava

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As the market for connected TV expands, CTV OEMs are working with Kochava to deliver outcome-based measurement on their ad offerings. Publishers and ad platforms are following suit to activate outcome-based measurement on their AVOD, BVOD, and HVOD services.

Balancing linear TV and streaming: The role of data and research in the future of broadcasting

Karin Immenroth, Chief Data and Analytics Officer, RTL Germany

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For RTL, leveraging data and bridging linear and digital assets are crucial for success, with the goal of becoming a truly data-driven organisation, and the establishment of the RTL Data unit to drive this transformation.

The roadmap to delivering Future4

Jonathan Lewis, Head of Commercial Innovation and Partners, Channel 4

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Channel4, as a public channel with a “licence to be different,” has embarked on its Future4 strategy to reinvent its business model through digital growth, focusing on doubling viewing figures on streaming, increasing digital advertising revenues, and diversifying non-advertising revenues by 2025, while innovating data-driven products and establishing social platform businesses.

Fireside chat with Karin Immenroth and Jonathan Lewis on the roadmap to balancing linear TV and streaming

In conversation with
Halli Oddsson,
Insights and Communication Manager, egta

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he panellists answer several questions related to the data-driven strategies and approaches by RTL and Channel4, including:

  • If AI technology is an enabler or just a buzzword, and how it is used in both companies?
  • Why they share/don’t share their content with YouTube?
  • What are the main drivers behind their digital transformation?
  • How and why they will succeed in balancing the pivot digital?
Leading the way in linear and digital unification

Javier Andres Ortega, Marketing Director, Atresmedia Publicidad

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In a difficult economic context as well as one of digital transformation, increased competition and decline in linear viewing, Atres decided to change certain elements of its sales and pricing system. The most important ones are: 1. The shift from a GRP-based to a CPM-based pricing system. 2. A new ad format within a famous TV show “El hormigero”.

The rise of FAST channels

Carol Starr, VP Ad Revenue, International, PlutoTV

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Insights into Pluto’s fast expansion and success story. Lessons learned from their partnerships and local collaboration.

Prioritising attention: A new key metric for the French total video market

Virginie Sappey, Marketing Director, France Télevisions Publicité
Nicolas Grand, SVP Transformation, Global Investment, Omnicom Media Group

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France TV Publicité’s three-phase plan to define, build and implement attention as a multi-channel standard for the French total video market through modelling and market collaboration. Plus insights from the buy-side on why this approach makes a difference for the market.

Scaling digital innovation: The transformation of a Portuguese giant

Francisco Balsemão, Chief Executive Officer, Impresa Group

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Impresa’s strategy, lessons learnt and structural changes on their journey towards revenue diversification through scaling streaming, podcasts, branded content and digital channels.

Restructuring for the future – TV4’s recent changes

Malin Häger, Commercial Director, Advertising, TV4 Sales

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Insights into TV4’s digital transformation  journey, and particularly about the importance of adopting digital strategies fast. 

Over 40 years in the media game: Reflecting on the “balancing acts” the TV industry has to deal with

A fireside chat with
Geraldine O’Leary, Commercial Director, RTÉ
Katty Roberfroid, General Director, egta

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Thoughts on the current media landscape, how it has evolved and continues to evolve.