2023 CEO’s & Top Execs’ Summit (Joint)

Location:

Warsaw

Date(s):

01/06/2023

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egta’s CEOs’ & Top Execs’ Summit gathering over 200 senior decision-makers from across Europe and beyond, all responsible for the monetisation of content, optimisation of revenues and advertising sales on behalf of major broadcasters. Discover the insights from the joint session.

Welcome from hosts

Ewelina Czuba, Managing Director, Biuro Reklamy TVP

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Introduction the the Polish ad market.

Navigating the streaming landscape: Opportunities for audio and video players

Ian Whittaker, Managing Director and Founder, Liberty Sky Advisors

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Insights on the cost of chasing subscriber acquisition and the importance of common sense in media group strategies.

New advertising opportunities: The rise of the in-car advertising, mobility media and retail media

Mark Grether, Vice President, General Manager, Uber Advertising
In conversation with
Dave Morgan, Chief Executive Officer, Simulmedia

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Uber is rapidly building its advertising business on the mobility side, by engaging with riders through an in-car screen and by leveraging the company’s first-party data. For a roll-out in Europe, Uber Advertising is seeking content partnerships as well as possible partnership with sales houses to sell the inventory.

The CME Group’s transformation: Strategies for success

Didier Stoessel, Chief Executive Officer, CME Group – Central European Media Enterprises

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The CME Group has successfully transformed its business, guided by 3 principles: attaining local content creation leadership, changing monetisation models, and building D2C skills while also building meaningful partnerships.

The NRJ Group’s transformation: Strategies for success

Julie Deshays, International Sales Director, NRJ Global

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NRJ showcased their strategic approaches to maximising returns on audio investments by putting brands first.

Building businesses that our conscience can live with

Rupen Desai, Co-Founder, The Shed 28

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According to Desai, companies should adopt a regenerative mindset – where companies challenge the industry to make a positive imprint on the world, where all stakeholders prosper, rather than just minimising the current footprint.

Delivering deduplicated cross-media measurement

Kateryna Edelshtein, Senior Vice President EMEA, Nielsen
In conversation with
Katty Roberfroid, Director General, egta

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Nielsen ONE is a vision rather than a ready-made solution of combining cross-device, cross-platform measurement. The current era of measurement is about collaboration and partnerships to enhance the best measurement solutions possible.

Polish excellence: Tackling business issues on the Polish market via successful collaboration with Biuro Reklamy TVP
Navigating the complexities of TV audience measurement in Poland: Joining forces to create diagnoses, recommendations and multi-platform viewing solutions

Rafał Jakubowski, Marketing Director Retail, mBank and member of the “Coalition – Marketers for Better Research”

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arious measurement stakeholders continue to collaborate to advance TV audience measurement in Poland. To make the most of the existing opportunities, they opted for a flexible approach with various data sources and hybrid research opportunities. The underlying principle is openness to continuous improvement and agreement that the process will evolve over time for the good of quality.

The power of multi-dimensional content partnerships: An advertiser’s perspective on World Cup sponsorship opportunities

Paweł Patkowski, Brand and Marketing Communications Director, Orange Polska

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Employing branded content on TV and using a modern future-looking brand mascot helped Orange Polska keep their position of #1 telco brand on the market.

Enhancing cross-cultural content partnerships in times of crisis: Addressing the Ukrainian community through Polish distribution channels

Yaroslav Lodygin, Producer, Director, former Board Member, Public Broadcasting Company of Ukraine

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Ukrainians represent new audience segment across Europe that broadcasters can target and benefit from. Cases from Poland show that collaboration on content bring mutual benefits.

Insights from members: Mastering the art of balance in the TV and radio business
Becoming an audio leader: Acquisitions and strategies in building the biggest audio ad ecosystem in the US

Sarah van Mosel, Strategic Advisor, iHeart Media

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This session sheds lights on iHeart’s path towards finding balance in an increasingly complicated US marketplace. It breaks down the audio giant’s strategy in three main parts: talent (or influencers), consolidating the business, and the ad ecosystem.

Innovation, inspiration and responsibility: Leading the way as an actor of change in the media industry

Valérie Janssens, Development Director, RMB

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As the consolidation on the Belgian markets moves forward with the acquisition of RTL by DPG Media, RMB finds itself going from a player in a small regional market to a challenger in larger national market. The presentation showcases the company’s “golden triangle of balance” – three elements key to RMB’s success and resilience in an evolving market.

Digital disruption: TV’s success in adapting to the new digital environment

Jason Spencer, Business Development Director, ITV

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The presentation focuses on the three pillars of ITV’s success in adapting to the new TV ecosystem: expanding their activity as a studio/producer of content, optimising their activity as a broadcaster, and strengthening their position as a digital streamer. 

Panel discussion: Challenging assumptions and exploring alternate viewpoints

Moderated by
Justin Lebbon, Co-Founder & Director, Adwanted Events, formerly Mediatel Events

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Panellists discussed their views on approaches to ‘walled-gardens’, prioritising digital over linear, the importance of creativity, and whether broadcaster media is adapting to change fast enough.