2022 Online Workshop on the cookie-less era

Location:

Online

Date(s):

25/05/2022

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In this workshop, Steven Golus presented an overview of current alternative targeting solutions and approaches to identity resolution for the cookie-less era.

Preparing for the cookie-less era: strategies for broadcasters

Steven Golus, Digital Advertising Trainer & Media Consultant

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Topics tackled during the workshop include:

  • How we got here and why Google chose to announce the phase-out of third-party cookies.
  • Industry reactions, such as the Privacy Sandbox, Project Rearc, PRAM and the different hashed e-mail solutions.
  • How the phase-out affects TV and radio companies’ business models and their capacity to monetise the different digital assets.
  • What TV and radio companies should be doing right now to prepare for the changes.
  • The regulatory and competitive environment driving the disruption.