2022 Online Talk on the future of digital identity





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In 2020, Google Chrome announced its intentions to phase out the use of third-party cookies. Broadcasters are already planning how to navigate this next phase of digital advertising. The Online Talk analysed the changes initiated by big tech players; the regulatory changes; the options available for broadcasters and how it all might play out over the next few years.

The future of digital identity

Joanna Burton, [former] Chief Strategy Officer, ID5

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The Talk tackled:

  • The impact that Safari and Firefox blocking third-party cookies has already had on digital advertising inventory.
  • The expected issues when Chrome phases out third-party cookies.
  • The declining access to mobile ad IDs and device IDs on connected TV.