2022 Online Talk on CTV monetisation strategies

Location:

Online

Date(s):

13/01/2022

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The Talk investigated the findings from Magnite’s CTV report. Extending upon two research projects conducted in 2021 by SpotX and Magnite respectively – this study provides an in-depth analysis of TV viewers in the UK, France, Germany, Italy and Spain, to better understand the markets’ CTV behaviour and trends.

Making CTV profitable for TV companies
  • Sarah Gaudszun, Director, Business Development CTV EMEA, Magnit
  • Frank Schofield, Account Director, Demand Facilitation (Brand Direct and Agencies), Magnite
  • Emma Jensen, Programmatic Director, Digitas

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