2022 Marketing & Sales Meeting (Radio)

Location:

Stockholm

Date(s):

06/10/2022

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egta’s Marketing & Sales Meeting gathers directors of marketing, sales and advanced advertising from radio sales houses to share best practices in pricing strategies, data management, and ad sales innovation.

Making data and technology work for radio

Rune Hafskjær, Chief Digital Officer, P4 Group, Viaplay Norway

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Data and technology power new generation of radio business as proved by the example of P4 Group’s recently developed log-in and data strategy.

Podcast Ad Planner

Katharina Zeschke, Business Development Director, RMS

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Developing strong podcast market requires the right tools to execute scalable advertising campaigns as illustrated by the newly launched RMS Podcast Ad Planner.

Increasing the value of audio inventory

Frank Kretzschmar, Senior Director, Business Development, Europe, AdsWizz

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Consolidation of the audio market, audiences reaching a critical size, as well as innovations in audio technologies and formats make audio an increasingly attractive proposition for advertisers. Innovations in audio technologies and formats such as Shake Me, second screen targeting, attribution pixel, dynamic creative optimisation, voice ads, reward-based advertising enable brands to engage with the audio audience like never before.

Innovations in radio – Apps, streams and artificial voices

Rüdiger Landgraf, Head of Strategy, Research and Digital Developments, Kronehit

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Kronehit presented 3 examples of radio tech developments: EVA – a text-to-speech automated weather and traffic news delivered by a synthetised voice, Flavoured Radio – giving the listeners the opportunity to ‘flavour’ their radio by choosing the music style they prefer, and a smart app that offers a personalised and interactive experience.

Mobile audio experiences

Jan Müller, Chief Executive Officer, Brands Are Live

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Brands Are Live offers SaaS technology to develop fully customisable mobile apps and specialises in online audio ecosystem. Native monetisation options that can be powered by the app include formats such as Vouchers, Sponsorships, and Digital Audio Ads. Innovations are also possible in terms of business model behind the app as listeners can upgrade to ad-free premium option.

Create and sell dreams

Manu De Coninck, Audio-visual Sales Expert, DPG Media

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The presentation showcased several examples of creative partnerships:

  • Summer beach event with live broadcast for both Qmusic and Joe with brand integrations on site.
  • A big bitcoin giveaway when every caller who managed to call into the studio received a bitcoin.
  • quiz with contestants answering questions to avoid being thrown of a plane.
  • Christmas charity to help children in need sponsored by Lego, Ikea and other brands.
Beyond the 30-second spot

Teresa Blomgren, Head of Creative Solutions, Viaplay Sweden

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Sponsorship is proven to be an effective tool for brands to reach consumers, drive traffic to their website and find new customers. Viaplay shared several innovative creative sponsorship cases.

Making radio top of mind

Marit Ginevro, Head of Marketing, VAR

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Var presented their efforts aiming at engaging radio planners and changing their bias towards radio can be achieved by involving them in live events, reminding them of radio’s strengths and winning their hearts and minds.

Getting the best out of the creative process

Anna Hansson, Head of Brand Partnership, Bauer Media Audio
Ulf Lindström, Creative director, Bauer Media Audio

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Bauer Media Sweden described how they approach brand partnerships and create a customer journey that turns customers into listeners and listeners into customers.

How to make your favourite medium shine

Ciarán Cunningham, Chief Executive Officer, Radiocentre Ireland

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Despite its many advantages, radio has lost its shine. To respond to this challenge Radiocentre Ireland put in place a plan of action around their unifying idea ‘Be better together’. They want to showcase the power of audio by ensuring the sector resonates with advertisers and agencies emotionally and rationally and to grow audio’s share of the Irish advertising market.

How to make your favourite medium shine

Juliane Henze, Freelance Project Manager, Radiozentrale

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It is hard to make radio shine but to meet this challenge, Radiozentrale has put actions in place based on a six-pillars strategy: creativity, social, impact, sustainability, innovation, and programming.

How to make your favourite medium shine

Riina Aho, Research and Development Manager, RadioMedia

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RadioMedia presented its key activities to keep radio top of mind: advocacy, research and insights, Radiot.fi (Finnish radio player), marketing communication and industry events.