2022 Market Intelligence Meeting (TV; Part 1)

Location:

Online

Date(s):

26/01/2022

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The event offers focused on the latest efforts in the quest for cross-platform/media audience measurement.

How does CFlight work?

Noel O’Sullivan, Chief Statistician, RSMB

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In this presentation, RSMB walks us through the statistical architecture of CFlight from a technical perspective to reveal how the tool is built and how it operates.

How CFlight is rolling out in the UK

Matt Hill, Research and Planning Director, Thinkbox

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CFlight launched in 2021 in the UK as a measurement tool that will report combined coverage figures for linear TV and BVOD advertising campaigns. In this session, Thinkbox presents the progress that has been made over the first 6 months as CFlight was rolled out.

NBCU transforming and evolving measurement through indistry collaboration

Kelly Abcarian, EVP, Measurement & Impact, NBCU

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NBCUniversal aims to pave the way for a better, more effective and accurate multi-currency measurement future for both advertisers and audiences. In this presentation, NBCU explains its journey towards measurement independence within the TV and video industry in the US.

Advertisers advancing cross-media measurement

Nathalie Bordes, EVP Measurement for Advertisers, ANA
Bill Tucker, Group EVP Data & Tech Measurement, ANA

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 As part of the WFA’s Cross-Media Measurement (CMM) initiative, solutions are being developed and tested both in the UK and the US, overseen and coordinated by the national advertiser associations in both markets. In the US, the CMM solution is being built by the Association of National Advertisers (ANA). Here, ANA gives a comprehensive overview of how the initiative has progressed so far and how it is expected to evolve in the years to come.

Advancing Project Origin

Joe Lewis, Research Lead for Project Origin, ISBA

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In the UK, the WFA’s Cross-Media Measurement (CMM) initiative is overseen and coordinated by the British national advertiser association, ISBA. In this session, ISBA explores the advances in Project Origin – the UK’s own cross-media measurement system.

Evolving industry standards

George Ivie, CEO & Executive Director, MRC

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Aside from its media auditing and accreditation functions, the MRC is also one of the world’s most influential organisations in terms of developing media measurement standards. The presentation, provides a brief overview of the current standards the MRC is working on, and particularly those which are relevant to the TV/video measurement industry.