2022 The Global TV Group’s Leadership session on The Playbook for Effective Advertising





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In his latest research, Orlando Wood, Chief Innovation Officer at System1 Group, reveals how society’s attention has once again narrowed in the digital age. Advertisers must now capture the broad-beam attention of audiences if they want to create effective, creative and meaningful advertising that builds brands.

The Playbook for Effective Advertising

Orlando Wood, Chief Innovation Officer, System 1

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