2022 CEOs’ & Top Execs’ Summit (TV)

Location:

Brussels

Date(s):

10/06/2022

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egta’s CEOs’ & Top Execs’ Summit gathering over 200 senior decision-makers from across Europe and beyond, all responsible for the monetisation of content, optimisation of revenues and advertising sales on behalf of major broadcasters. Discover the insights from the TV session.

Transforming Publitalia: “OneVision – TotalMedia”

Matteo Cardani, General Manager Marketing, Publitalia ‘80

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The presentation provided an overview of Mediaset’s harmonised approach to total media management across its +100 media brands administered by three separate sales houses Publitalia ’80, Digitalia ’08 and Mediamond. Its key pillars are: total video, total media, total audio, total audience, and total campaign.

Speaking the language of brands

Kate Waters, Director of Client Strategy and Planning, ITV

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The presentation focused on how ITV Commercial’s Client Strategy and Planning team is rethinking measurement and insight to unpack the value TV and video truly bring to a client’s media mix.

Future-proofing a multimedia sales house

Tuomas Airisto, Chief Commercial Officer (B2B), Sanoma Media Finland

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Sanoma Finland outlined how they gradually transformed its sales operation to future-proof its business operations. The transformation included changed in the organisation structure, media offer (as the company gradually transitions to become an entertainment powerhouse, combining its TV/video, radio/audio assets with new growth areas – eg. live events, record company) and B2B approach.

Portfolio optimisation – Strategies to recruit SMEs as new clients

Michael Baum, Director DACH, Goldbach Group

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Golbach presented how they identify, pitch and convert SMEs to the cross-media marketing opportunity. Their client-centric business strategy relies on three main axis: increasing convenience for their customers (simplification of offer and media buying, better optimization and measurability of campaigns); focus on ROI (increased ad performance, better analytics and attribution); innovation/creativity/better storytelling (incl. partnerships with brands and co- creation of campaigns, consultation).

Content streaming and the battle for TV

Ian Whittaker, Managing Director and Owner, Liberty Sky Advisors

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The presentation provides a strategic outlook on where broadcasters go next in the global streaming wars and how TV and radio companies can better seize the opportunities offered by AVOD and SVOD landscapes.

The rise of SVOD: what does this mean for the future of linear?

Fabrice Mollier, President, Canal+ Brand Solutions

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The presentation showcases how Canal+ has been adapting its structure and business model to embrace market changes related to streaming and changes in media consumption.

Becoming the main video platform in the household

Christian Anting, CEO & Group Chairman, TV3 Group

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The presentation highlights TV3’s strategy to become the main video platform in the household in the Baltics, in the face of the new international digital reality, pressure from GAFAs and a context of streaming wars.

Strategy for addressable TV and convergence products

Heinrich von Hoessle, Director BigScreen & Convergence Products, Seven.One Entertainment Group

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The presentation showcases how SevenOne media is transforming TV – digitising it by building advanced TV products such as addressable TV and BigScreen/convergence products.

Closing remarks from egta’s new President – where do we go from here?

Walter Zinggl, CEO, IP Österreich

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egta’s newly elected President shares a few concluding words on the Summit and on the next steps to take as sales houses in the current media landscape