2022 CEOs’ & Top Execs’ Summit (Radio)

Location:

Brussels

Date(s):

10/06/2022

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egta’s CEOs’ & Top Execs’ Summit gathering over 200 senior decision-makers from across Europe and beyond, all responsible for the monetisation of content, optimisation of revenues and advertising sales on behalf of major broadcasters. Discover the insights from the radio session.

The World Radio Alliance – radio’s global voice

Lucy Barrett, Client Director, Radiocentre UK
Thierry Mars, Radio Director, egta

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The presentation focused on the World Radio Alliance project, its background, the launch, and the upcoming initiatives linked to WRA.

The power of cooperation

Joachim Feher, CEO, RMS Austria

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The presentation illustrated how in the face of stronger than ever competition in the audio sector, collaboration allowed RMS to be faster, more effective, and more successful.

From linear to 360° audio strategy

Mara Negri, VP Marketing & Business Development, Publieurope

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The presentation explained that in view of big tech players continued investment in audio expansion paired with growth in smart speakers and social audio, as well as booming audio consumption, Publieurope developed a comprehensive digital audio offer: MAX digital audio exchange, complex audio targeting options, innovative audio creative formats, the podcast network and advanced advertising offer.

Finding growth through innovation

Nick Grubb, CEO, Kagiso Media
Wayne Bischoff, CEO, Mediamark

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Insights into how Kagiso Media and Mediamark built scale and reach in the “post-growth” era through learning from other markets to harness innovation, trust and consumer engagement.

Insights from the Baltics

Mindaugas Rakauskas, CEO TV Group Latvia, TV3 Latvia

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Insights into TV3’s three different paths to success on three markets (Latvia, Lithuania, Estonia) as the company expands its multi-platform sales and content offering, focuses on digital availability and improves UX-UI on its owned platforms.

Reinventing a sales house

Lenka Čamborová, Sales Director, Bauer Media Slovakia

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The presentation shared Bauer Media’s strategy to grow the market share by acquiring two radio stations and implement a new pricing policy.

What do we need from our media partners

Herve Silvy-Leligois, Global Marketing Director, Belron

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The presentation showcased the advertiser’s perspective on radio through a number of successful business cases, while highlighting current challenges and growth opportunities.

Debunking the myths around podcast monetisation

Joe Copeman, Global SVP Sales, Acast
Megan Davies, Managing Director, International, Acast

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The presentation focused on debunking five myths around podcast monetisation:

  • Myth 1: every brand needs a podcast:
  • Myth 2. Brands can repurpose radio and other creative for podcasts.
  • Myth 3: You can’t target effectively with podcasts. Targeting is all about data.
  • Myth 4: Podcasting is at saturation point.
  • Myth 5: The grass is always greener. My listeners won’t mind changing the way they listen.
The future of audio monetisation

Mario Cabanas, General Manager, Targetspot

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Targetspot presented three examples of recent innovations and dimensions added to the audio advertising universe: audio in video, text to audio and mobile gaming.

Closing remarks – where do we go from here?

Saskia Schatteman, CEO, VAR and Vice-President, egta

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The closing presentation provided a strategic outlook on the next steps for the radio and audio business: opportunities to seize and challenges to address.