egta’s Marketing & Sales Meeting gathers directors of marketing, sales and advanced advertising from TV sales houses to share best practices in pricing strategies, data management, and ad sales innovation.

TV Marcom Forum focused on B2B exchange and communications strategies, with an emphasis on how to effectively engage with clients in a rapidly changing market.

ITV and CANAL+ BRAND SOLUTIONS focused on why and how TV must shift beyond traditional measurement metrics and embrace outcome-based KPIs to remain competitive in today’s rapidly changing media landscape.

In this webinar, Peter Hammer (Managing Director of the Marketing Scientist Group) presented exclusive insights from the Total Video ContentFX report, a groundbreaking research project comparing video consumption data from 2018 to 2023.

The International Knowledge Exchange provides an opportunity for the international media and advertising industries to share insights about the latest innovations, initiatives and solutions related to measurement, currency, data and metrics in the US and European markets during twice-yearly programmed events. Curated by the teams at CIMM, egta, EACA, IAB Europe and WFA, the Exchange will help to stimulate collaboration and better understanding in an increasingly international, interconnected marketplace.

The CEOs’ & Top Execs’ Summit is egta’s flagship annual event, gathering over 200 senior decision-makers from TV and radio companies from across Europe and beyond, all responsible for the monetisation of content, optimisation of revenues and advertising sales on behalf of major broadcasters. The 2024 edition marked egta’s 50th year anniversary. This section includes materials from the TV session.

egta’s Market Intelligence Meeting focuses on topics related to TV and video effectiveness, attribution, attention and innovative research.

The event offers an overview of the latest developments in total TV audience measurement globally as well as in Belgium, France, Netherlands, Spain, Sweden, UK and US.