Past events

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Upcoming events

Questions?

Contact the egta team.

Categories

13/03/2024

13/03/2024

egta’s Market Intelligence Meeting focuses on topics related to TV and video effectiveness, attribution, attention and innovative research.

This content is available to egta members and participants to the conference. Please log in.

13/03/2024

13/03/2024

egta’s Market Intelligence Meeting focuses on topics related to radio and audio effectiveness, measurement, attribution, attention and innovative research.

This content is available to egta members and participants to the conference. Please log in.

12/03/2024

12/03/2024

The event offers an overview of the latest developments in total TV audience measurement globally as well as in Belgium, France, Netherlands, Spain, Sweden, UK and US.

This content is available to egta members and participants to the conference. Please log in.

29/01/2024

29/01/2024

This Online Talk focused on the insights into Altman Solon’s study on the Total TV advertising landscape in the US and Europe.

This content is available to egta members and participants to the conference. Please log in.

16/01/2024

16/01/2024

Paramount and MSG showcased a part of their extensive research initiative – the Science of Sponsorship – analysing 50+ popular TV shows and 250+ brands. The talk focused on effective TV sponsorships and strategies for successfully leveraging brand assets.

This content is available to egta members and participants to the conference. Please log in.

13/12/2023

13/12/2023

The webinar offers insights into RMB’s sustainability strategy.

This content is available to egta members and participants to the conference. Please log in.

07/12/2023

07/12/2023

The workshop was dedicated to Public Services Broadcasters’ sales houses to discuss their specific issues and challenges.

This content is available to egta members and participants to the conference. Please log in.

30/11/2023

30/11/2023

Organised by the teams of egta, CIMM, EACA, IAB Europe and WFA, the International Knowledge Exchange enables discussions and insights about the latest measurement innovations, initiatives and solutions in the US and Europe.

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16/11/2023

16/11/2023

The webinar offered updates on NielsenOne – Nielsen’s new cross-media measurement solution. The solution brings deduplicated viewing measurement, digital viewing data, individual ad measurement and a merger of Nielsen’s units that measure linear and streaming TV.

This content is available to egta members and participants to the conference. Please log in.

24/10/2023

24/10/2023

Insights on amy – the programmatic platform for radio: its functionalities and the booking process from the technical perspective, as well as hear from the radio companies using it.

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12/10/2023

12/10/2023

OpenAp and the VAB presented how the US JIC intends to power more accurate and actionable video measurement.

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05/10/2023

05/10/2023

egta’s Marketing & Sales Meeting gathers directors of marketing, sales and advanced advertising from radio sales houses to share best practices in pricing strategies, data management, and ad sales innovation.

This content is available to egta members and participants to the conference. Please log in.