Past events
Catch up on our past events
Our network thrives on the connections made at our diverse events, both in person and online. From industry-level summits and research conferences to training programs, workshops, and webinars, these gatherings provide invaluable opportunities for networking, knowledge-sharing, and thought leadership.
Missed a conference or just want to revisit a recent webinar? Our events are recorded so you can catch up on all of the great content.
Gain access
Our events are for members, attendees and guest speakers only. Interested in gaining access? Get in touch!
Upcoming events
Questions?
Contact the egta team.
12/12/2024
Online
Wrapping up the year with a forecast what we can expect from 2025, with insights from GroupM’s “This Year Next Year” report with Kate Scott-Dawkins – Global President, Business Intelligence.
This content is available to egta members and participants to the conference. Please log in.
05/12/2024
Online
This webinar focused on how AI is transforming the audio industry. ZAC Audio-Consulting and Audiostack discussed the latest trends and developments in AI and how this groundbreaking technology is transforming the way audio companies operate.
This content is available to egta members and participants to the conference. Please log in.
04/12/2024
Online
In this meeting the AdNetZero experts and egta members discussed the differences between AdNetZero Global vs. Europe, practical implications of opening a national chapter, current state of play of GMS Framework, data that TV and radio companies would need to share to implement a local calculator.
This content is available to egta members and participants to the conference. Please log in.
28/11/2024
Online
In this webinar, Nielsen and TV2 Denmark shared insights on the global CTV trends and the comprehensive Danish audience measurement solution. They explored how cross-screen measurement is driving impactful business decisions for TV2 and its clients, including by dynamic ad insertion and optimising streaming offerings.
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04/11/2024
Online
All of our members have, in one way or another, already started working towards making their companies more sustainable. This online working group is our way of giving you the floor and allowing for a constructive discussion on the topic of environmental sustainability.
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23/10/2024
Online
In this webinar Emmanuel Josserand (FreeWheel) and David Evans (NBCU) will present the findings of their latest global report on factors shaping viewing behaviors.
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10/10/2024
Munich
egta’s Marketing & Sales Meeting gathers directors of marketing, sales and advanced advertising from audio sales houses to share best practices in pricing strategies, data management, and ad sales innovation.
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10/10/2024
Munich
egta’s Marketing & Sales Meeting gathers directors of marketing, sales and advanced advertising from TV sales houses to share best practices in pricing strategies, data management, and ad sales innovation.
This content is available to egta members and participants to the conference. Please log in.
09/10/2024
Munich
TV Marcom Forum focused on B2B exchange and communications strategies, with an emphasis on how to effectively engage with clients in a rapidly changing market.
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19/09/2024
Online
ITV and CANAL+ BRAND SOLUTIONS focused on why and how TV must shift beyond traditional measurement metrics and embrace outcome-based KPIs to remain competitive in today’s rapidly changing media landscape.
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05/09/2024
Online
In this webinar, Peter Hammer (Managing Director of the Marketing Scientist Group) presented exclusive insights from the Total Video ContentFX report, a groundbreaking research project comparing video consumption data from 2018 to 2023.
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09/07/2024
Online
The International Knowledge Exchange provides an opportunity for the international media and advertising industries to share insights about the latest innovations, initiatives and solutions related to measurement, currency, data and metrics in the US and European markets during twice-yearly programmed events. Curated by the teams at CIMM, egta, EACA, IAB Europe and WFA, the Exchange will help to stimulate collaboration and better understanding in an increasingly international, interconnected marketplace.
This content is available to egta members and participants to the conference. Please log in.