Following a common understanding that emotional engagement is becoming a more important metric to advertisers, South African sales house – Kagiso Media created NextGen Neuro. Neuro science offers the opportunity to unpack real emotional engagement and response to various stimulus that may exist. We had the honour of learning all about this product and study from Research and Analytics Manager at Kagiso Media – Melissa McNally, at this year’s Market Intelligence Meeting in Madrid.

Listen & Feel is a two editions research focused on the power of audio. In 2021, the first edition tackled the measurement of the emotional impact of audio ads. The second addition, that took place between March 29th and April 9th 2023, discussed the measurement of the power of brand sounds. Olivier Goulet, Founder and Chief Executive Officer at iligo (award-winning research agency and consultancy focused on understanding new consumer behaviours) presented this second edition of the Listen & Feel study commissioned by NRJ Global, at Market Intelligence Meeting 2024 in Madrid.

SNPTV, the trade body representing TV sales houses in France, embarked on a journey to unravel the mysteries of audience attention within the ever-evolving landscape of TV and video advertising.

Seeking to adapt to evolving media consumption habits and strengthen its brand ‘Dagelijkse Kost,’ (Daily Meal), a beloved cooking show in Flanders, has introduced an interactive mobile application.

Rai Pubblicità’s ‘Value Planning’ initiative, showcased at egta’s MIM (Market Intelligence Meeting) in Madrid, aims to bridge the gap between the values reflected in media content and the evolving values of our society. This unique approach represents a significant step forward in understanding how audience values intersect with Rai’s editorial content.

In a landscape where brand safety and transparency are paramount concerns within the media industry, Channel 4 Sales has recently unveiled the results of its exclusive Sponsorship Rocks study. This comprehensive analysis provides compelling insights for brands navigating the complex world of advertising.

In this business case study, we discuss the 1st of May long ‘’DIY weekend’’ organized by Radio2. A long weekend is indeed the perfect time to indulge in DIY activities around the house and the major Belgian non-food retailer, Euro Shop, has been looking for a way to convey this message. The VRT sales house, Var, got involved in this project and, in collaboration with Radio2, developed a particularly relevant and efficient activation for it.

In this business case study, we discuss the 1st of May long ‘’DIY weekend’’ organized by Radio2, a Belgian radio channel operated by VRT (the Flemish public broadcaster). A long weekend is indeed the perfect time to indulge in DIY activities around the house and the major Belgian non-food retailer, Euro Shop, has been looking for a way to convey this message. The VRT sales house, Var, got involved in this project and, in collaboration with Radio2, developed a particularly relevant and efficient activation for it.

Listen Up! is a unique and groundbreaking publication looking into the role of emotion in audio advertising effectiveness from Radiocentre and creative effectiveness platform System1. It is the first research of its kind to define left-and right-brain creative features for audio, and offers actionable learnings into creating ads that will emotionally resonate with audiences and achieve better long- and short-term results for brands.

Last summer, dentsu released a research measuring attention in audio advertising for the first time. Conducted in partnership with Lumen Research, dentsu measured attention in various audio formats and environments across three unique studies in podcasts, radio and music streaming.

DPG Media and Belgian fashion retailer JBC pulled off a successful collaborative campaign combining the fame of The Masked Singer competition with the launch of an exclusive clothing collection.

The French-based team, in collaboration with Re-Mind PHD, Brand Content Fuse, and Canal Brand Factory, introduced an innovative television campaign infused with Artificial Intelligence (AI), leaving a lasting impression on audiences and setting a new standard for creative marketing strategies.

In a groundbreaking move for the German advertising market, RMS has entered into a strategic partnership with AudioStack. This collaboration introduces a platform that leverages cutting-edge technologies such as text-to-speech, voice cloning, and AI-based post-production, enabling fully automated and scalable creation of audio content.

Caterpillar is a drive-time afternoon radio show broadcast live by Rai Radio2 since 1997. It is hosted by Massimo Cirri and Sara Zambotti, while listeners participating from all over the world are core components of the show. It deals with the news and the main current issues in a light and ironic way. Environmental issues like eco-sustainability, planet safeguarding and climate change have always been among its major concerns.