Business Cases
Discover industry insights
Welcome to our library of industry insights! Delve into our extensive collection featuring innovative business case studies, latest research, and best practice examples showcasing the power of multiplatform TV and audio. These resources are curated for you and cover a diverse array of industry topics and challenges, and offer valuable guidance and inspiration for TV and audio professionals. Learn from the best in our industry, get inspired, and explore the wealth of resources available at your fingertips.
CBC/Radio-Canada’s CarbonIQ and its approach to measuring carbon emissions from advertising delivery across linear TV, streaming, digital, and audio channels.
Sanoma Media Finland spent the past year developing a carbon emissions measurement framework for linear TV advertising, starting with no local methodology and ending with a validated model owned by an industry body.
FranceTV Publicité introduced Context.IA to place Coca-Cola ads during key Winter Olympics moments. The campaign ran on france.tv and francetv sport.
Paramount Australia matched a snack brand’s ads to relevant Big Brother Australia scenes on 10 Play, Paramount’s free streaming platform. The connected TV campaign raised attention and viewer interaction.
aireal provides infrastructure designed to address fragmentation across the audio value chain and to simplify programmatic activation for publishers.
By simplifying access to premium audio inventories and putting control back into the hands of buyers, platforms like adpaq are helping audio take its rightful place in the modern digital media mix.
Globo is rolling out DTV+, turning free-to-air TV into a logged, home-screen experience with dynamic ad insertion, geo-targeted breaks, and interactive formats that can even drive on-TV commerce.
In collaboration with neuro-marketing agency Unravel, Talpa Media has produced the scientific proof that audio does not just complement TV. It actively reactivates it, reconstructing visual brand memories in the consumer’s mind through sound.
Considering FMCG has been one of the hardest categories to convert to audio, P4 Radio Group decided to build evidence that would change that, starting with Norway’s largest FMCG advertiser.
FTP built the campaign around a single TV-native move: take the short on-air ident that usually marks the start and end of advertising on France 2 (a well known visual “bump”, where the channel’s celebrities seem to be touching the screen to ‘enter’ into the advertising break) and turn it into a moment to pass an important message.
VIA Rail partnered with CBC to run a long-form branded travel series hosted by Andrew Phung, supported by video, audio, and social. The stories made train travel feel easier and more enjoyable, and guided viewers to learn more. The campaign lifted positive perceptions and improved consideration.
L’Oréal Paris and RTL integrated the “Stand Up” training into GZSZ to show how to intervene in street harassment. The campaign mixed product placement with Chatmove and Cut-In ad specials, then extended via streaming, social, and PR. Results showed high credibility and strong intent to participate.
Ad Alliance transformed the Let’s Dance studio into a How to Train Your Dragon scene during the ad break. AI reshaped the stage world while keeping the set recognisable, and Toothless was added with classic production. The result made the film feel part of the show’s moment.
Currys and Channel 4 created an accessible-first TV ad with BSL and audio description inside the story. The campaign later expanded to streaming, social, and cinema while keeping the same format. It delivered Currys’ highest sales ROI, with a reported 23:1 return.
ITV used Emmerdale to introduce heat pumps through a script mention, then explained them in a contextual ad break spot. The campaign also repeated the message on Emmerdale social channels, using familiar cast and show cues. Viewers showed higher credibility and consideration, and “heat pumps” searches doubled on broadcast days.