Library

Discover industry insights

Welcome to our comprehensive library of industry insights! Delve into our extensive collection featuring innovative business case studies, latest research, and best practice examples showcasing the power of multiplatform TV and audio. These resources, curated by egta, cover a diverse array of industry topics and challenges, and offer invaluable guidance and inspiration for TV and audio professionals. Learn from the best in our industry, get inspired, and explore the wealth of resources available at your fingertips.

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The world’s largest laundry brand, Dirt Is Good (Persil, OMO and Surf), created a brand sonic identity that is accessible to as much of the global hearing-diverse and Deaf community as possible.

Rai Pubblicità’s ‘Value Planning’ initiative, showcased at egta’s MIM (Market Intelligence Meeting) in Madrid, aims to bridge the gap between the values reflected in media content and the evolving values of our society. This unique approach represents a significant step forward in understanding how audience values intersect with Rai’s editorial content.

In a landscape where brand safety and transparency are paramount concerns within the media industry, Channel 4 Sales has recently unveiled the results of its exclusive Sponsorship Rocks study. This comprehensive analysis provides compelling insights for brands navigating the complex world of advertising.

Var and Radio2 logos

In this business case study, we discuss the 1st of May long ‘’DIY weekend’’ organized by Radio2. A long weekend is indeed the perfect time to indulge in DIY activities around the house and the major Belgian non-food retailer, Euro Shop, has been looking for a way to convey this message. The VRT sales house, Var, got involved in this project and, in collaboration with Radio2, developed a particularly relevant and efficient activation for it.

Var, Euro Shop and Radio2 logos

In this business case study, we discuss the 1st of May long ‘’DIY weekend’’ organized by Radio2, a Belgian radio channel operated by VRT (the Flemish public broadcaster). A long weekend is indeed the perfect time to indulge in DIY activities around the house and the major Belgian non-food retailer, Euro Shop, has been looking for a way to convey this message. The VRT sales house, Var, got involved in this project and, in collaboration with Radio2, developed a particularly relevant and efficient activation for it.

Listen Up! is a unique and groundbreaking publication looking into the role of emotion in audio advertising effectiveness from Radiocentre and creative effectiveness platform System1. It is the first research of its kind to define left-and right-brain creative features for audio, and offers actionable learnings into creating ads that will emotionally resonate with audiences and achieve better long- and short-term results for brands.

Last summer, dentsu released a research measuring attention in audio advertising for the first time. Conducted in partnership with Lumen Research, dentsu measured attention in various audio formats and environments across three unique studies in podcasts, radio and music streaming.

DPG Media and Belgian fashion retailer JBC pulled off a successful collaborative campaign combining the fame of The Masked Singer competition with the launch of an exclusive clothing collection.

The French-based team, in collaboration with Re-Mind PHD, Brand Content Fuse, and Canal Brand Factory, introduced an innovative television campaign infused with Artificial Intelligence (AI), leaving a lasting impression on audiences and setting a new standard for creative marketing strategies.

In a groundbreaking move for the German advertising market, RMS has entered into a strategic partnership with AudioStack. This collaboration introduces a platform that leverages cutting-edge technologies such as text-to-speech, voice cloning, and AI-based post-production, enabling fully automated and scalable creation of audio content.

Caterpillar is a drive-time afternoon radio show broadcast live by Rai Radio2 since 1997. It is hosted by Massimo Cirri and Sara Zambotti, while listeners participating from all over the world are core components of the show. It deals with the news and the main current issues in a light and ironic way. Environmental issues like eco-sustainability, planet safeguarding and climate change have always been among its major concerns.

The Marketing Scientist Group and Paramount ANZ’s research study on the effectiveness of TV program sponsorships explores the impact of attention on brand assets within TV sponsorships and provides further evidence why they work and how brand assets within content and advertising can shape brand outcomes.

“Mirror on Class and Social Grade”, the freshest addition to Channel 4’s Mirror on the Industry series, challenges prevailing assumptions within the media industry regarding consumers’ social grade and class.

Côte d’Or, the renowned Belgian brand, marked its 140th anniversary in 2023 with a vibrant radio advertising campaign. Seeking to commemorate this historic milestone, the brand collaborated with Nostalgie radio station, aligning perfectly to build awareness, engagement, and lasting memories.

In an era dominated by digital interactions, Douwe Egberts and DPG Media Advertising took a bold step to encourage genuine conversations. The coffee brand, known for its commitment to fostering real connections, collaborated with DPG Media for an extraordinary initiative: ‘The Biggest Coffee Break of All Time.’ This ground-breaking campaign, aired simultaneously across all DPG Media radio stations in North and South Belgium, aimed to inspire listeners to step away from their screens and engage in meaningful conversations.

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