P&G x RNIB: Key Insights for More Accessible Content
P&G teamed up with the Royal National Institute for the Blind in the UK to conduct new research into how to ensure content is accessible to blind and partially-sighted consumers.
Understanding the what and the why
The research aimed to identify key insights and guidelines for activation.
1. From low to no vision, it is not one size fits all.
2. The role of communication is mainly informative, there is an opportunity to better serve these consumers
3. Blind and partially-sighted consumers approach advertising differently
Find out more, including key recommendations and discussion points, in the slide deck below.