P&G teamed up with the Royal National Institute for the Blind in the UK to conduct new research into how to ensure content is accessible to blind and partially-sighted consumers.
The research aimed to identify key insights and guidelines for activation.
- From low to no vision, it is not one size fits all.
- The role of communication is mainly informative, there is an opportunity to better serve these consumers
3. Blind and partially-sighted consumers approach advertising differently
Understanding the what and the why
Find out more, including key recommendations and discussion points, in the slide deck below.