Key Insights For More Accessible Content – Research by P&G and RNIB

November 15, 2023

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P&G teamed up with the Royal National Institute for the Blind in the UK to conduct new research into how to ensure content is accessible to blind and partially-sighted consumers.

The research aimed to identify key insights and guidelines for activation.

  1. From low to no vision, it is not one size fits all.
  2. The role of communication is mainly informative, there is an opportunity to better serve these consumers

3. Blind and partially-sighted consumers approach advertising differently

Understanding the what and the why

Find out more, including key recommendations and discussion points, in the slide deck below.