About egta
egta is the international trade body of multiplatform TV and audio businesses. We represent more than 180 members in over 40 markets.
Our mission is to contribute to the commercial sustainability of the media industry. We enable our members to flourish as they connect brands with audiences. Through our unique network of experts, we foster collaboration and engage with policy makers. We drive the industry forward through cooperation, benchmarking and alignment on standards. egta is a knowledge-sharing and innovation hub for its members and the broader industry.
Coming up next
25/03/2025 Online
This online session is addressed to requests and contact persons at egta Audio member companies. It will provide an extensive overview of egta services and tools available to egta member companies.
29/04/2025 Online
Online
Discover how FreeWheel and Paramount Connect created a single-entry point for advertisers to seamlessly plan, trade, and measure campaigns across Paramount’s entire ecosystem
15/05/2025
Online
The European Affairs Group (EAG) is a network of legal experts who gather to discuss the regulatory issues of the moment and define the association’s lobbying priorities and policy objectives.
21/05/2025
Online
The Statutory Session is an important occasion in egta’s calendar and brings together the entire membership to review our activity, deliver important updates and make crucial decisions about the future of our association.
04/06/2025 - 06/06/2025
Paris, France
The CEOs’ & Top Execs’ Summit is egta’s flagship annual event, gathering over 200 senior decision-makers from TV and radio companies from across Europe and beyond, all responsible for the monetisation of content, optimisation of revenues and advertising sales on behalf of major broadcasters.
23/06/2025 - 25/06/2025
Brussels
This exclusive training program is designed for mid- to senior managers in charge of safeguarding and growing advertising revenues at TV companies (trading and pricing strategists and revenue officers; product developers and commercial officers). The 2025 edition will focus on maximizing the value of multiplatform TV’s ad inventory through future-proof trading and pricing strategies.
Knowledge Hub
egta’s Knowledge Hub is the one-stop destination for curated resources and business insights tailored to empower media and advertising professionals. This comprehensive library of egta articles includes research, case studies, podcasts, surveys & compilations, and industry resources. The egta Knowledge Hub is designed to be a practical tool for all egta members, offering valuable insights into the latest trends, challenges, and best practices across a wide range of industry topics.
Networking
Our network thrives on the connections made at our diverse events, both in person and online. From industry-level summits and research conferences to training programs, workshops, and webinars, these gatherings provide invaluable opportunities for networking, knowledge-sharing, and thought leadership. Catch up on previous events and don’t miss what’s coming up soon.
Tech Hub
egta’s Tech Hub is a dynamic web portal that assists multiplatform TV and audio companies in finding suitable ad tech solutions and identifying providers to build and optimise their ad tech stacks. Acting as a one-stop-shop search engine, media and advertising executives can use the tool to quickly and easily understand the available products and services, finding those that best suit their needs. Users can access targeted and relevant information about these products and the companies that offer them.