Speaking the Language of Brands’ CFOs

November 22, 2023

>>> See all interviews

Why should TV and radio sales houses target their communication to the Boards and CFOs of their clients? How can they better speak to the priorities and drivers of their clients’ decisions around their advertising spend? What kind of language and financial terms are key to persuade clients of the essential role advertising plays in growing their businesses?

An interview with:
Ian Whittaker, Managing Director & Owner, Liberty Sky Advisors

Listen on Spotify