Hybrid audio measurement

August 3, 2023

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What does a hybrid approach to measurement look like in the streaming audio world? What are the benefits and challenges of combining panels and logs in this evolving landscape? What about podcast and on-demand audio measurement? How will the new approaches, methodologies and technologies impact the audio monetisation business?

An interview with:
Daryl Battaglia, Senior Vice President Measurement, Triton Digital

Listen on Spotify