Accessibility in advertising

May 15, 2023

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Join egta Director General Katty Roberfroid in conversation with Taide Guajardo, Chief Brand Officer/Senior Vice President Brand Europe at P&G, as they discuss the company’s pioneering efforts in making all of their advertising messaging accessible by 2025. Taide shares P&G’s journey towards more inclusive communication, the obstacles they faced along the way, and how they plan to collaborate with industry partners to encourage other advertisers to follow suit. Tune in to learn more about P&G’s approach to making advertising more accessible.

An interview with:
Taide Guajardo, Chief Brand Officer – Senior Vice President Brand – Europe, P&G

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