Hear from the industry experts
Welcome to egta's Expert Series on the hottest topics shaping the advertising and media industry today. Our interviews are available as both videos and podcasts, so you can choose the format that works best for you. Our team has reached out to a variety of experts who have extensive experience and knowledge in the advertising and media industry. They will share their insights and opinions on the latest trends, strategies, and technologies that are driving the industry forward.
Whether you're a marketer, advertiser, media professional, or just someone interested in the industry, you'll find these interviews informative, thought-provoking, and engaging. So tune in and join us as we explore the cutting-edge ideas and developments that are shaping the future of advertising and media.
Attribution in the CTV space
What are some of the most exciting opportunities for TV companies and advertisers in the CTV space now? What are the main obstacles to overcome for CTV advertising and analytics to really take off in the future? Which KPIs are most in demand by advertisers?
An interview with: Charles Manning, Chief Executive Officer, Kochava
Hybrid audio measurement
What does a hybrid approach to measurement look like in the streaming audio world? What are the benefits and challenges of combining panels and logs in this evolving landscape? What about podcast and on-demand audio measurement? How will the new approaches, methodologies and technologies impact the audio monetisation business?
An interview with: Daryl Battaglia, Senior Vice President Measurement, Triton Digital
Driving podcast growth
Why should broadcasters embrace podcasting? Can the podcasting space help marketers with their branding campaigns? How should content creators approach YouTube be as a platform for the consumption and the discovery of podcasts?
An interview with: Bryan Barletta, Partner, Sounds Profitable
Netflix, Disney+ and the state of streaming
Are you curious about the performance of Netflix's ad-supported tier nine months post-launch, how content strategies of Disney and Netflix compare, and how international approaches differ from local streaming strategies, such as those employed by UK's ITVX?
An interview with: Matt Ross, Managing Director, Digital i
Accessibility in advertising
Join egta Director General Katty Roberfroid in conversation with Taide Guajardo, Chief Brand Officer/Senior Vice President Brand Europe at P&G, as they discuss the company's pioneering efforts in making all of their advertising messaging accessible by 2025. Taide shares P&G's journey towards more inclusive communication, the obstacles they faced along the way, and how they plan to collaborate with industry partners to encourage other advertisers to follow suit. Tune in to learn more about P&G's approach to making advertising more accessible.
An interview with: Taide Guajardo, Chief Brand Officer – Senior Vice President Brand – Europe, P&G
Accessibility in advertising
How do we create more inclusive and accessible TV and video advertising? In this episode of egta's Expert Series, Josh Loebner, Global Head of Inclusive Design at Wunderman Thompson, shares his expert insights on making advertising and marketing more accessible and inclusive. With over 20 years of experience in the industry and a PhD in advertising and disability, Josh discusses what successful accessibility looks like in advertising and explains how Wunderman Thompson approaches inclusive design.
An interview with: Josh Loebner, Global Head of Inclusive Design, Wunderman Thompson
Accessibility in advertising
In this episode of the Expert Series, we delve into the topic of accessibility in TV advertising with David Padmore, Director of Accessibility, and Chris Goldson, Director of Commercial Marketing and Pitch Development at ITV. While ITV has made strides in promoting inclusivity in TV programming, there are still challenges to be addressed in making TV commercial breaks more accessible. David and Chris discuss the importance of greater accessibility, access services for linear and streaming, and ITV's collaborative efforts with the industry to advance accessible TV advertising. Tune in to discover how we can make TV advertising more inclusive and accessible for all.
An interview with:
David Padmore, Director of Accessibility, ITV UK &
Chris Goldson, Director of Commercial Marketing and Pitch Development, ITV UK
Current ad market trends and predictions
The interview explores pressing topics such as the battle between linear and streaming platforms, the audio revolution, and the impact of trending technology like AI and the Metaverse. Brian also weighs in on the importance of content and distribution, and the balance between good governance, profit, and growth.
An interview with: Brian Wieser, Strategic Media Analyst
State of digital advertising
How widespread is ad fraud? What are the dangers of tracking in digital advertising? What can the industry do to mitigate these risks? How can regulators and policymakers address this issue?
An interview with: Bob Hoffman, Advertising Expert and Author, Ad Contrarian
Battle for streaming dominance: winners, losers and lessons from the history
What is the current state of the Global Streaming Wars? Who are the likely winners and, alternatively, losers of this battle, and why are the media and tech companies competing so ferociously to gain market share on the streaming market? Furthermore, what can history and World War I teach us about how it will all play out in the near future?
An interview with: Ian Whittaker, Founder and Managing Director, Liberty Sky Advisors
Media predictions for 2023
What will happen in the worlds of media, tech and advertising in 2023? Why is the CTV war so important, and who will come out on top? How will Spotify fare in the near future and what is the impact of an ad recession on the industry?
An interview with: Evan Shapiro, CEO, ESHAP and Adjunct Professor, NYU Stern and Fordham University
Radio automation
How can you make radio easier to buy? What are the advantages of the automation solution launched in Switzerland by aprile consulting? What do companies need to get the ball rolling in automation?
An interview with: Nico Aprile, Managing Director, aprile consulting
Future Viewing Experience Report
What are Kantar’s current and future audience measurement projects? Which are the key themes in Kantar’s new Future Viewing Experience report - and how do these insights impact measurement strategy?
An interview with: Bas de Vos, Senior Director, Product – Audience, Media, Kantar
The attention economy
How do we define attention, and why is the industry focussing it this now? How does television drive attention? Is there a call-to-action for the European ad industry?
An interview with: Pooja Midha, EVP, General Manager, Effectv
The attention economy
Why do we need to consider attention? How should brands make use of attention, the world's most valuable resource? How has attention research evolved - and what is next?
An interview with: Joe Marchese, General and Build Partner, Human Ventures
The attention economy
What is the role of attention in media planning? What challenges does attention as a new KPI resolve, from an agency perspective? How does attention enrich the understanding of campaign success?
An interview with: Nicolas Grand, SVP Transformation, Global Investment, Omnicom Media Group
The attention economy
Why does the media industry have such a sustained interest in the topic of attention? How has attention research evolved? What is the mission of The Attention Council in all this?
An interview with: Andy Brown, Chief Executive Officer, The Attention Council
How Netflix’s ad tier will impact the ad market
How will the ad market be impacted by the launch of Netflix’s ad-funded tier? Who are the likely subscribers – and what to think of the reported $65 CPM?
An interview with: Richard Broughton, Executive Director and Co-Founder, Ampere Analysis
Eager to dig deeper into the topic? Be sure to download Ampere Analysis' latest report on how Netflix's ad tier will impact revenue and growth here.
Where is TV going next in the global streaming wars?
Who are the winners of the Streaming Wars? Will AVOD revenue cannibalise existing linear TV revenues?
An interview with: Ian Whittaker, Founder, Liberty Sky Advisors
Growth opportunities for addressable TV
What is the size of the addressable TV market? How are clients are approaching this ad format and what are their expectations? What steps are needed to scale up addressable among SME?
An interview with: Dr. Oliver Vesper, Co-CEO, MD Media & Operations, smartclip Europe
The evolving needs of brands towards consumer centricity
How can brands and broadcasters create better consumer experiences and focus on consumer centricity? What are the the upcoming challenges for our industry with regards to evolving technology, measurement and consumer interaction?
An interview with: Ben Jankowski, Founder and CEO, Modern Media Solutions
The four media trends impacting the audio-visual landscape in 2022
What are the key implications of changing media habits for sales houses and how can they react to trends of hybrid media consumption, new shopping services, screen-free media and increasing willingness of consumers to pay for media subscriptions?
An interview with: Dan Calladine, Head of Media Futures, Carat Global Management
What’s next in audience measurement?
Which key projects have kept Kantar busy this year and what are the key focus areas in 2022? Hear about Kantar’s vision for audience measurement and how the company applies its solutions worldwide, from Chile, Turkey and Canada to BARB and Project Origin in the UK.
An interview with: Bas de Vos, Senior Director, Product – Audience, Media, Kantar
Harmonisation of the OTT measurement
What are the benefits of an advanced cross-industry OTT measurement? Are broadcasters ready to collaborate and share their data? What are the barriers and what can we learn from a successful case of broadcaster collaboration in Japan?
An interview with: Aki Tsuchiya, Founder, Streamhub
The power of convergent TV
What are the opportunities for TV companies when it comes to cross-media measurement and attribution? Is Europe ready for convergent TV and if not, what is holding it back? What do advertisers and broadcasters have to gain from working with TVSquared?
An interview with: Jo Kinsella, President, TVSquared (former)
Unlocking the future of video audience measurement
How will innovation in audience measurement support the evolution of media currencies over the next years? What are the main success factors for data integration?
An interview with: Roland Abold, Vice-President Sales and Commercial Excellence, GfK and Timo Thomsen, Vice-President Strategy, Product & Innovation, GfK
Unlocking the future of radio audience measurement
Why is data integration so important for cross-media audience measurement? What are the main success factors for data integration?
An interview with: Roland Abold, Vice-President Sales and Commercial Excellence, GfK and Timo Thomsen, Vice-President Strategy, Product & Innovation, GfK