Expert Series

Hear from the industry experts

Welcome to egta’s Expert Series on the hottest topics shaping the advertising and media industry today. Our interviews are available as both videos and podcasts, so you can choose the format that works best for you. Our team has reached out to a variety of experts who have extensive experience and knowledge in the advertising and media industry. They will share their insights and opinions on the latest trends, strategies, and technologies that are driving the industry forward.

Whether you’re a marketer, advertiser, media professional, or just someone interested in the industry, you’ll find these interviews informative, thought-provoking, and engaging. So tune in and join us as we explore the cutting-edge ideas and developments that are shaping the future of advertising and media.

Listen on Spotify

Watch on Vimeo

What does a strategic application of AI technology to enhance content creation and curation in broadcasting look like? What role does AI play in refining advertising strategies, targeting, and audience segmentation? How can AI accelerate the effectiveness of revenue generation and speed up the sales cycle?

An interview with:
Tracy Gilliam, Chief Strategy Officer, Futuri

Listen on Spotify

Why should TV and radio sales houses target their communication to the Boards and CFOs of their clients? How can they better speak to the priorities and drivers of their clients’ decisions around their advertising spend? What kind of language and financial terms are key to persuade clients of the essential role advertising plays in growing their businesses?

An interview with:
Ian Whittaker, Managing Director & Owner, Liberty Sky Advisors

Listen on Spotify

An interview with:
Paul Gallagher, Global Accessibility Lead, P&G

What are some of the most exciting opportunities for TV companies and advertisers in the CTV space now? What are the main obstacles to overcome for CTV advertising and analytics to really take off in the future? Which KPIs are most in demand by advertisers?

An interview with:
Charles Manning, Chief Executive Officer, Kochava

Listen on Spotify

What does a hybrid approach to measurement look like in the streaming audio world? What are the benefits and challenges of combining panels and logs in this evolving landscape? What about podcast and on-demand audio measurement? How will the new approaches, methodologies and technologies impact the audio monetisation business?

An interview with:
Daryl Battaglia, Senior Vice President Measurement, Triton Digital

Listen on Spotify

Why should broadcasters embrace podcasting? Can the podcasting space help marketers with their branding campaigns? How should content creators approach YouTube be as a platform for the consumption and the discovery of podcasts?

An interview with:
Bryan Barletta, Partner, Sounds Profitable

Listen on Spotify

Are you curious about the performance of Netflix’s ad-supported tier nine months post-launch, how content strategies of Disney and Netflix compare, and how international approaches differ from local streaming strategies, such as those employed by UK’s ITVX?

An interview with:
Matt Ross, Managing Director, Digital i

Listen on Spotify

In this episode of the Expert Series, we delve into the topic of accessibility in TV advertising with David Padmore, Director of Accessibility, and Chris Goldson, Director of Commercial Marketing and Pitch Development at ITV. While ITV has made strides in promoting inclusivity in TV programming, there are still challenges to be addressed in making TV commercial breaks more accessible. David and Chris discuss the importance of greater accessibility, access services for linear and streaming, and ITV’s collaborative efforts with the industry to advance accessible TV advertising. Tune in to discover how we can make TV advertising more inclusive and accessible for all.

An interview with:
David Padmore, Director of Accessibility, ITV UK &
Chris Goldson, Director of Commercial Marketing and Pitch Development, ITV UK

Listen on Spotify

How do we create more inclusive and accessible TV and video advertising? In this episode of egta’s Expert Series, Josh Loebner, Global Head of Inclusive Design at Wunderman Thompson, shares his expert insights on making advertising and marketing more accessible and inclusive. With over 20 years of experience in the industry and a PhD in advertising and disability, Josh discusses what successful accessibility looks like in advertising and explains how Wunderman Thompson approaches inclusive design.

An interview with:
Josh Loebner, Global Head of Inclusive Design, Wunderman Thompson

Listen on Spotify

Join egta Director General Katty Roberfroid in conversation with Taide Guajardo, Chief Brand Officer/Senior Vice President Brand Europe at P&G, as they discuss the company’s pioneering efforts in making all of their advertising messaging accessible by 2025. Taide shares P&G’s journey towards more inclusive communication, the obstacles they faced along the way, and how they plan to collaborate with industry partners to encourage other advertisers to follow suit. Tune in to learn more about P&G’s approach to making advertising more accessible.

An interview with:
Taide Guajardo, Chief Brand Officer – Senior Vice President Brand – Europe, P&G

Listen on Spotify

The interview explores pressing topics such as the battle between linear and streaming platforms, the audio revolution, and the impact of trending technology like AI and the Metaverse. Brian also weighs in on the importance of content and distribution, and the balance between good governance, profit, and growth.

An interview with:
Brian Wieser, Strategic Media Analyst

Listen on Spotify

How widespread is ad fraud? What are the dangers of tracking in digital advertising? What can the industry do to mitigate these risks? How can regulators and policymakers address this issue?

An interview with:
Bob Hoffman, Advertising Expert and Author, Ad Contrarian

Listen on Spotify

What is the current state of the Global Streaming Wars? Who are the likely winners and, alternatively, losers of this battle, and why are the media and tech companies competing so ferociously to gain market share on the streaming market? Furthermore, what can history and World War I teach us about how it will all play out in the near future?

An interview with:
Ian Whittaker, Founder and Managing Director, Liberty Sky Advisors

Listen on Spotify

What will happen in the worlds of media, tech and advertising in 2023? Why is the CTV war so important, and who will come out on top? How will Spotify fare in the near future and what is the impact of an ad recession on the industry?

An interview with:
Evan Shapiro, CEO, ESHAP and Adjunct Professor, NYU Stern and Fordham University

Listen on Spotify

How can you make radio easier to buy? What are the advantages of the automation solution launched in Switzerland by aprile consulting? What do companies need to get the ball rolling in automation?

An interview with:
Nico Aprile, Managing Director, aprile consulting

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What are Kantar’s current and future audience measurement projects? Which are the key themes in Kantar’s new Future Viewing Experience report – and how do these insights impact measurement strategy?

An interview with:
Bas de Vos, Senior Director, Product – Audience, Media, Kantar

Listen on Spotify

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