egta snapshot on radio automation

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February 1, 2023

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About the report

Technology can simplify, accelerate and maximise the efficiency of processes, resulting in many benefits for businesses. One of the most significant trends in the radio industry is automation, as it represents a real opportunity for the business by making radio and audio easier to buy in an increasingly complex media ecosystem.

egta’s publication gathers examples of technical solutions developed to automate the buying and selling process across various radio markets, including Australia, Germany, Switzerland, the UK and the US. It highlights the challenges, best practices and lessons learnt to help pave the way to make radio easier to buy.

It is meant as a source of inspirations for other markets.

Download the Snapshot now and discover the insights first-hand.

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