About the report
Eager to explore which business approaches TV companies are taking when it comes to monetising broadcaster video content on YouTube?
Based on an egta survey in January 2022, the publication explores various YouTube business strategies for TV companies, gives an an overview of the main market trends, different revenue share models, pricing structures, sales policies and more.
The survey was supported by additional interviews with egta members to better understand their strategies and relationship with the video platform.
Download the publication now and discover the insights first-hand.