by admin | Mar 10, 2025 | Publications
About the report If you treasure it, measure it! We are thrilled to announce the launch of the 2025 edition of egta’s insight on radio and audio audience measurement. The paper offers an overview of the methodologies used to measure radio, online audio and...
by Paulina Kott | Mar 10, 2025 | Publications
About the report 2025 edition egta is pleased to present the 2025 edition of egta’s Insight on Multiplatform TV Measurement, a comprehensive update on trends, best practices, and key advancements in audience measurement worldwide. This extensive publication offers...
by admin | Jan 13, 2025 | Publications
This collection of cases is a celebration of the great work radio and audio can do, and the powerful contribution they make to the broader creative ecosystem. For brands, this serves as both inspiration and a call to action – to collaborate with radio and audio...
by admin | Jan 6, 2025 | Publications
egta is delighted to present the fourth edition of its Creative Multiplatform TV Case publication. In this edition, we are proud to highlight three pivotal categories that reflect the evolving and impactful nature of television advertising: these themes showcase the...
by admin | Dec 9, 2024 | Business cases, Publications
About the report This report, published in December 2024, explores how AI is impacting radio, audio companies, and advertising sales houses. This publication focuses on concrete case studies, showcasing how mainly radio companies but also other relevant actors are...
by admin | Apr 15, 2024 | Publications
About the report The rapid acceleration of AI development has sparked both excitement and uncertainty across the media and advertising landscapes. We’re thrilled to release our latest snapshot – The Age of AI: Implications & Early Opportunities. This...
