This extensive report provides an overview of best practices and key developments in TV measurement around the world, serving as an update to our previously published Advances in Hybrid Television Audience Measurement from June 2021.

This publication highlights the many developments achieved by industry measurement bodies (JICs/MOCs) across 19 countries, and provides valuable insights into the evolving landscape of TV audience measurement, showcasing the progress made in the field.

Furthermore, the report offers an overview of TV/video measurement services provided by global vendors, along with an outline of various industry collaborations.

Technology can simplify, accelerate and maximise the efficiency of processes, resulting in many benefits for businesses. One of the most significant trends in the radio industry is automation, as it represents a real opportunity for the business by making radio and audio easier to buy in an increasingly complex media ecosystem.

egta's publication gathers examples of technical solutions developed to automate the buying and selling process across various radio markets, including Australia, Germany, Switzerland, the UK and the US. It highlights the challenges, best practices and lessons learnt to help pave the way to make radio easier to buy.

It is meant as a source of inspirations for other markets.

Download the Snapshot now and discover the insights first-hand.

egta aims to raise awareness amongst its members around advertisers’ new accessibility objectives and to make sure that members are ready to take on the associated challenges.

egta launched a survey in March 2022 and conducted interviews with those members who are already able to deliver access services. The aim was to better understand the steps taken and challenges faced when deciding to put these features in place, not just for TV content and programming but for TV advertising too.

This report brings together the findings from the survey and interviews and aims to serve as a guide for TV companies wishing to develop their own access services.

Download the publication now and discover the insights first-hand.

The publication examines the latest progress in TV audience measurement and provides an in-depth overview of the very best audience measurement projects. It also gives a comprehensive summary of the new hybrid and total TV measurement services and products offered today by leading solution providers. Additionally, the extensive report includes the results of a recent egta survey on the current status of digital video and cross-platform measurement in 15 markets.

We wish you plenty of inspiration and reading pleasure.

Eager to explore which business approaches TV companies are taking when it comes to monetising broadcaster video content on YouTube?

Based on an egta survey in January 2022, the publication explores various YouTube business strategies for TV companies, gives an an overview of the main market trends, different revenue share models, pricing structures, sales policies and more.

The survey was supported by additional interviews with egta members to better understand their strategies and relationship with the video platform.

Download the publication now and discover the insights first-hand.

As voice experiences increasingly permeate our daily lives, it is becoming clearer to advertisers that voice is tech’s giant next leap – transforming the way brands reach their customers, offering a brand-new channel in the marketing mix.

Voice does not only offer opportunities for advertisers, it also opens up a wide range of possibilities for TV and radio companies, and their sales houses - to enrich user experiences, unveil new products, provide voice-activated branded content, and more.

With this publication, the egta team hopes to provide you with an extensive overview of this emerging technology and inspire you to consider the opportunities it brings for media owner and their sales house.

While addressable TV can be very profitable for broadcasters, it also presents several challenges from the tech, business and legal points of view. Staying relevant means that publishers have to build a comprehensive tech  stack to harness the power of data as well as to control and monetise their video inventory effectively. It often requires large investments of resources and new infrastructure. It also calls for new ways of thinking about their commercial proposition to ensure that both parts of their offer – classical and data-driven – work in harmony and not against each other. egta has compiled this insight to help its member sales houses as they consider the need to develop targeted ad products. The report is a comprehensive compendium of knowledge for both: companies who already offer advanced addressable solutions as well as those who take their first steps in this market segment.

The report highlights the many ways in which addressable ads can be delivered. It also focuses on how addressable campaigns are commercialised. The document provides an overview of the addressable ecosystem and the different types of companies who sell such products. It also explores the numerous possible formats of addressable campaigns and how they can be monetised. The report explains the pricing systems used by TV companies to commercialise such products. Furthermore, it explores the various challenges linked to inventory and yield management in the addressable context. The publication also provides an analysis of the main challenges related to the measurement and reporting of addressable campaigns. The analysis has been enriched with a series of interviews and business cases from broadcasters, an ad tech provider and a measurement company – all aiming at showcasing monetisation practices and market trends related to addressable TV.

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It is fair to say that TV advertising is experiencing a renaissance, and that egta members have innovated more than ever in the last two years to reinvent their businesses and make their offer more attractive. As the evolution from television to video swiftly progresses, TV (and Total Video) is no longer perceived only as a proven and brand-safe, but also as a forward-thinking medium, which is incessantly looking to the future.

This egta Insight dives deeper into the landscape of OTT/VOD services across Europe and beyond.

The report, which focuses on existing services, business models and monetisation opportunities is the first part of a two-volume series that egta intends to release in 2019.

The objective of this overview is to help broadcasters strengthen their position in the video space by delivering not only inspiration but also hands-on case studies and providing members with the practical knowledge and tools to aid them on the global advertising battlefield.

egta has designed this report to help its members as they develop their podcast strategies. This publication offers explanations as well as an overview of factors that drive interest and investments in podcasting. The aim is to help radio broadcasters and sales houses get into the podcast business and successfully produce, promote and monetise their podcast portfolio.

egta focuses specifically on the monetisation of podcasts and provides an overview of advertising and direct revenue models illustrated by a few case studies. There is also a rich electronic library of references and additional material behind the hyperlinks within the report which we invite you to explore.