In each city, the radio team met with listeners, offered games and contests to people of all age groups, organised concerts and other forms of entertainment. The project was heavily promoted across all media – TV, website and social media platforms (Facebook and Instagram). A series of articles about the project were published on TV3’s portal, and Telia was also active on social media. Power Hit Radio shared interviews conducted on the streets on their website, along with selfies taken with studio guests and listeners, and content from the studio on Facebook and Instagram. Despite the potentially exhausting task of interacting with a large number of people for an entire month, the team ensured a friendly greeting for every passerby, adding a personal touch to the project.

Women's football has been flourishing in Ireland over the last number of years and Media Central’s stations have been at the forefront of championing the women's game, ensuring it receives the same level of coverage and support as the men's game. With the Women's World Cup taking place in Australia and New Zealand in July 2023, it marked the first time that the Irish Women's National Team had qualified for the tournament. The country was buzzing with momentum and excitement, providing an opportunity for brands to tap into the fervor.  Media Central used the occasion to develop various campaigns and partnerships with key brands Mondelez and SKY, across their different stations, showcasing the depth of creative solutions and content while rallying the nation behind the team.

In collaboration with SKY, Media Central organised a live event – an official send-off for the women's national team, in the Mansion House in Dublin. It was the perfect way to build hype around Ireland's first-ever appearance at the World Cup and a rare opportunity for fans to see all the stars of the women's national team together, interviewed by some of the best radio hosts. Off the Ball – Media Central’s dedicated sports brand - teamed up with SKY to put on an event that really captured the mood, excitement and anticipation for the upcoming tournament and the support for the “Girls in Green”.  From this event, a substantial amount of content was distributed across Off The Ball's platforms, encompassing both short-form and long-form content on FM, social media and via a podcast, making it accessible for those at home to engage with the content.

In collaboration with Cadbury, the official snack partner of the women's national team, Media Central developed a unique podcast named COYGIG (Come On You Girls In Green) dedicated to covering women’s football. The goal was to increase coverage of the women's game through mainstream media, driving awareness and conversation around the women's football.

Off The Ball has been actively championing women's sport in general over the last few years and embraced this new opportunity to work with a brand to further champion women's football in Ireland. The approach was very straightforward – to cover women's football just as they would men's football.

The COYGIG Podcast was a a brand-new platform entirely dedicated to covering women's football with ten special episodes integrated into mainstream coverage around the tournament, amplifying Cadbury’s association with the team.

This weekly podcast covered all the latest news, fixtures, previews, reviews and analysis of the women's game and quickly became a permanent and popular fixture in Off The Ball's content output. The content was podcast-first, but also distributed across Off The Ball's myriad of available touchpoints, with the full podcast show also recorded and the videoed show going out on social media, as well as short-form highlight clips across FM and social media.

Cadbury also aimed to use the Women's World Cup to raise awareness of Cadbury's support for women's football at a grassroots level. Media Central’s regional network, consisting of 7 regional and local radio station, provided the perfect platform for this. They recorded content with local football clubs around the country and broadcasted it across each station's on-air and social platforms. Each station ran cross-platform activities, including:

• Cadbury messaging around Women's World Cup updates in editorial Sports Bulletins delivered through sports reader live mentions.
• Bespoke recorded on-air messages of support for the girls in green for their group fixtures, featuring voices from local grassroots clubs around the country.
• Bespoke social video content featuring local grassroots clubs around the country

In another partnership with SKY, Media Central sent one of the TODAY FM’s most popular hosts off to Australia for two weeks as part of Dermot & Dave’s OUTBELIEVE Tour to cheer on the women’s team on behalf of the nation. Dermot & Dave hosted their show live from several major cities including Sydney, Perth and Brisbane, bringing the color and excitement of the tournament to life. The campaign successfully captured the team's journey, providing listeners with unparalleled access, engaging interviews, and an authentic connection to the players. All of the exciting bits were captured and delivered socially across Today FM social channels with a huge amount of Instagram stories and reels.

Officially inaugurated in March 2023, Slice represents an ecosystem that brings together brands and young Belgian content creators. Equipped studios, strategically placed within RMB’s offices, include a lounge room, an audio room, a beauty room, a green room, and a gaming room, expediting the production process. RMB contributes its client relationships and expertise as a sales house. The objective is to facilitate connections between advertisers and innovative Belgian content creators, fostering exceptional long-term collaborations based on shared values and authenticity.

Slice is not just another influencer agency, what distinguishes them is their long-term strategy, they don’t work on action-based partnerships.  Each creator possesses their unique universe, and brands seamlessly enter this space to communicate authentically with the audience. Slice ensures that creators and brands share common values.

All brands associated with Slice get connected to their audiences including Gen Zs who consume mainly social media). The content produced aligns with the brand positioning and encompasses all other communication aspects, incorporating storytelling.

An illustrative example of a Slice campaign made in collaboration with a betting company Napoleon Sports was the launch of a podcast and a brand new channel called “90 minutes”. The podcast, comprising seven episodes discussing football with interviews of renowned footballers, featured hosts who were football specialists and Twitch or other streaming experts. The content was disseminated across Facebook, YouTube, and Instagram.

Another client, Payconiq (a mobile payment system via QR codes), engaged young talents as brand ambassadors, each taking a unique approach. One YouTuber wagered with people on the street, daring them to deliver shocking news to a relative. If they obliged, he rewarded them using Payconiq.

Another influencer developed a special dance for TikTok illustrating the no need for a wallet via "Bye-bye wallet" dance when using  Payconiq. Both approaches were very successful in engaging their followers and received a positive response. More about this campaign here.

Other clients of Slice include Axe, Proximus, Base, Jupiler, Orange, Keytrade Bank, Disney, Sony Pictures, VISITWallonia, etc.

The campaign ensured an optimal media channel mix selection and sustainable communication. It aimed to strengthen the TV campaign coverage and reach the maximum target audience. The use of audio creative strengthened the delivery of the brand's key creative message and increased brand loyalty.

The REXONA brand was promoted as of maximum protection in any conditions and the CLEAR MEN brand was portrayed as a special care for men with new effective protection.

The radio stations represented by IMS were used (102.00 AVTORADIO, 101.50 GRAND, 100.50 ORIAT FM). Radio commercials were placed in parallel with TV campaigns of both brands through one sales house - IMS (via the “one-stop shop” service), which added convenience and flexibility to advertising placement.

In August, overall, 769 spots were aired in the “Hygiene category”, 75% of which related to Unilever brands. In terms of SoV, Unilever generated 82% in the 18-45 target group (in Tashkent and Tashkent region cities) - which indicated effective media planning of the campaign and successful choice of stations for the advertising campaign. The number of listener contacts reached with the advertising message was almost 11 million in the age group 15-64 - and about 9 million in the age group 18-45 (in Tashkent and Tashkent region).

The NRJ Summer Tour took place alongside the entire French coast and ended on August 14, after 10 sessions in seaside towns all the way from the Mediterranean to the beaches in the North. An NRJ village of 800m2 was set up in each of the 10 towns, with free entertainment focused on relaxation, shows, concerts, and gifts. All the sponsors offered fun animations, games, competitions and live experiences on-site for everyone from children to adults.

Thanks to a solution developed by Bilendi & respondi, NRJ Global directly measured the satisfaction of the public present and the impact of the sponsorship partner activations. NRJ Global deployed a Bilendi Discuss query solution via WhatsApp, which made it possible to capture the feedback of the audiences present in the villages in a fun way and interact with them by being as close as possible to the consumer experience. NRJ Global also interviewed the public who came to enjoy the NRJ animations and the stands of the brand partners.

The campaign was promoted heavily on social media platforms such as Instagram as well as via the OOH campaign.

The goal of this campaign was to attract young people as new customers. A big bus was used as the main space. The bus was internally divided into two sections. In the first section, a radio booth was created, and the second section posed as the PC area. The bus was parked in different public squares in Athens, every day, for ten consecutive days. Every day different popular singers would be welcomed, interviewed by a station’s producer, and then perform a few songs in acapella to the audience in front. During this time, people could enter the PC area of the bus and play a specially designed PC game. The game was as much fun as educational and it concerned safety measures and driving behavior while responsibly driving through the town and avoiding any accidents. In this way, the company could indirectly relate to the notion of safety and consequently attract new customers.

The initiative included production costs (rent of the bus, promoters, security, and such), as well as the value of the air time on radio and TV. A premium for the whole concept was also added.

The media and platforms involved were the Radio, popular singers within the young audience, TV trailers, and Facebook.

This Cross-media campaign aired on radio, social, digital, and on-field tools between May and July 2023. It was sold in the form of a dedicated package for each individual radio station.

The campaign was entirely developed by Rai Pubblicità with different Radio broadcasters through different formats. In general, the radio campaign included 30'' quotes, programs sponsorship billboards and a 30'' radio spot. In particular, ad hoc formats have been developed for each broadcaster:

*Radio Italia: Audience activation at Radio Italia Live concerts (Milan and Palermo) through a Live Promo moment. The promo was launched by the presenters on stage, a live karaoke video with “Canta Tu” was projected on the concert displays, inviting everyone to sing a song by singer Gigi D'Alessio. An ad hoc video was edited. Push ads were shared on Radio Italia's Instagram channels and client’s logo have been published on Radio Italia's website.

*Radio Kiss Kiss: On-field activation in the city of Naples with Karaoke ''Canta Tu Maradona Edition". Radio Kiss Kiss presenters engaged people in the streets of Naples, inviting them to sing with the Karaoke Canta Tu. In terms of social media, 10 videos were edited, out of which 3 were published in collaboration with and sponsored by both Instagram profiles of Radio Kiss Kiss and Giochi Preziosi.

*Radio Rai: Audience activation at the TIM Summer Hits concerts (Rome and Rimini) through a live promo moment. The promo was launched by the presenters on stage, a live karaoke video with “Canta Tu” was projected on the concert displays, inviting everyone to sing a song by singer Gigi D'Alessio.

The on-the-field activation at concerts in Milan, Palermo, Rome, and Rimini, and on the streets of Naples have generated excellent results in terms of audience engagement with Karaoke Canta Tu, highlighting both the product's ease of use and its ability to create a festive mood on any occasion.

The platforms involved in this campaign were radio, social media (Instagram), digital (Radio Italia website), and radio presenters (field activation).

The campaign turned out to be a valuable case both for the brand and the sale house that, starting from the radio, managed to cross over to digital, social, and on-field. It was a winning project that combined the creative component with the strength of three different and complementary broadcasters, who customized their communication in coherence with their audiences and the territories covered.