by admin | Jan 6, 2023 | Business cases
Background information In this week’s egtabite we introduce Publitalia ‘80’s Connected TV (CTV) advertising offer. We also dig deeper into how the sales house deploys attribution models to prove campaign effectiveness down to drive-to-store level data. Publitalia ‘80,...
by admin | Dec 16, 2022 | Business cases
Background information The release of the new Samsung Galaxy S22 was a major event for Samsung. FLASH, RMB’s creative team, chose to use this opportunity to build a creative cross-media campaign around two very attractive contests. On 9th February 2022, Samsung...
by admin | Dec 9, 2022 | Business cases
Background information On 21 November, World Television Day – as designated by the United Nations – was celebrated around the globe for the 26th time. On this occasion, broadcasters and TV associations put the spotlight on the medium’s resilience and its...
by admin | Dec 2, 2022 | Business cases
Background information In this week’s egtabite, we take a closer look at an innovative format from Canada, deployed throughout this year’s FIFA World Cup. This campaign makes the most of the immediacy of radio while joining forces with an eye-catching digital...
by admin | Nov 25, 2022 | Business cases
Background information In this week’s egtabite we introduce an example of how broadcasters are partnering with social media companies in order to expand their reach and offering. In France, TF1 PUB has teamed up with Snapchat for the distribution of content from the...
by Paulina Kott | Nov 18, 2022 | Business cases
Background information In this week’s egtabite we take a closer look on new research from Nielsen published by the Audio Active Group in the US. It shows why a blend of digital ad platforms and AM/FM radio is one of the most powerful combinations in media. Some of the...
