by Warren O'Donnell | Nov 15, 2023 | Accessibility - resources
ISBA and Flock have jointly introduced REFRAME, a guide designed to assist marketers in seamlessly integrating accessibility into their advertising campaigns. The guide’s overarching goal is to inspire all advertisers to prioritize accessibility in their briefs,...
by Warren O'Donnell | Nov 15, 2023 | Accessibility - resources
P&G teamed up with the Royal National Institute for the Blind in the UK to conduct new research into how to ensure content is accessible to blind and partially-sighted consumers. The research aimed to identify key insights and guidelines for activation. From low...
by Warren O'Donnell | Sep 26, 2023 | Accessibility - resources
P&G’s Global Accessibility Team presents an Introduction to Digital Accessibility Paul Gallagher, Global Accessibility Lead at Procter & Gamble gives an overview of the work P&G have done on digital accessibility: what is digital accessibility and...
by Warren O'Donnell | May 22, 2023 | Accessibility - resources
“It’s time to embrace inclusion as a sublime differentiator that elevates your work”. — Josh Loebner, Global Head of Inclusive Design, Wunderman Thompson, March 2023 Accessibility is a long word, and in an industry that loves truncating titles – KFC,...
by admin | Mar 2, 2023 | Accessibility - resources
Clearcast is known for clearing ads in the UK and helping brands advertise responsibly on TV and video platforms. They are committed to making TV ads more accessible as part of their ‘Ads for all’ campaign. Here, they offer 5 suggestions for brands and...
by Warren O'Donnell | Nov 2, 2022 | Accessibility - resources
Following a campaign launched in 2019 by the RNIB, in 2020 a total of 12 brands launched their Christmas ad campaigns in the UK with audio description (AD). Given the growing interest in this area, the RNIB set out to evaluate if the measures taken by advertisers have...
