Admeira airs Switzerland’s first accessible TV spot – Gillette ad with audio description

by Warren O'Donnell | Oct 26, 2023 | Accessibility - cases

Procter & Gamble broadcast a TV commercial with audio description in Switzerland for the very first time. The Gillette commercial is just the beginning of accessible TV advertising in Switzerland. The audio description function, which has been used in feature...

DDB Athens and ΔΕΗ Greece’s National Electricity Company launch sign language campaign for customers with hearing loss

by Warren O'Donnell | Oct 20, 2023 | Accessibility - cases

Imagine living in a world where your language goes unheard. For roughly 30,000 Greeks, this is their daily reality. Simple tasks, like navigating public services, become arduous due to the absence of support for Greek Sign Language. Recognising this challenge,...

M6 Publicité introduces subtitling service for linear TV ads for the deaf and people with hearing loss

by Warren O'Donnell | Sep 25, 2023 | Accessibility - cases

To mark International Day of the Deaf on 23rd September, M6 Publicité stepped up its commitment to inclusion and accessibility by announcing the launch of its subtitling service on linear TV. The initiative aims to ensure that more TV ads are broadcast with subtitles...

nju mobile team up with Ogilvy to deliver a truly inclusive and accessible campaign

by Warren O'Donnell | Jul 11, 2023 | Accessibility - cases

Background Traditionally, telecommunication contracts have been lengthy and filled with legal jargon that can be difficult for many people to comprehend. nju mobile recognised and aimed to address this challenge by transforming their contracts into a more accessible...

Dove US: What do your hands mean to you?

by Warren O'Donnell | Jun 12, 2023 | Accessibility - cases

Background Unilever is committed to increasing diversity and promoting more inclusive representation of people through its advertising. Dove’s Advanced Care Hand Wash campaign does just that & is an important step in its #unstereotype commitment. To launch Dove’s...

Dirt is Good: Inclusive sonic branding accessible to deaf and hearing-diverse

by Warren O'Donnell | Jun 12, 2023 | Accessibility - cases

Background Unilever’s Unstereotype commitment aims to eradicate stereotypes by embedding inclusion and stories of diverse, underrepresented audiences in all marketing communications. To champion this commitment, the world’s largest laundry brand, Dirt Is Good...