Canal+ Brand Solutions’ Innovative AI Advertising Campaign for Audi Creates a Winter Wonderland on Screens

February 15, 2024

>>> See all business cases

In a groundbreaking move that seamlessly combines technology, creativity, and automotive innovation, the creative entity of Canal+ Brand Solutions recently unveiled a captivating advertising campaign for the new Audi SQ8 Sportback e-tron and its e-quattro technology.

The French-based team, in collaboration with Re-Mind PHD, Brand Content Fuse, and Canal Brand Factory, introduced an innovative television campaign infused with Artificial Intelligence (AI), leaving a lasting impression on audiences and setting a new standard for creative marketing strategies.

The focal point of the campaign was to celebrate the launch of the Audi SQ8 Sportback e-tron and its advanced e-quattro technology. Instead of opting for traditional advertising methods, the creative entity of Canal+ Brand Solutions embraced the power of AI to transform ordinary advertising breaks into an enchanting winter wonderland.

Let it snow

The campaign unfolded on popular French television channels Canal+ and C8, during their commercial breaks. The showcase featured the Audi SQ8 Sportback e-tron commercial, portraying a man who shovels snow in front of his garage. Rather than clearing it away, he transforms it into a snowy track, showcasing the exceptional road-handling capabilities of the vehicle.

This creative spark was not confined to the Audi commercial alone. Building on this inventive concept, the remainder of the advertising break was transformed into a winter landscape. Following the Audi spot, commercials for Deezer, Winamax, and Tropicana underwent a magical transformation. AI tools were employed to add realistic snow, delicate flakes, and seasonal mist to create a visually striking effect.

The result was a visual masterpiece that not only captured attention but also created a lasting impact on the audience. The integration of AI into the advertising campaign provided a unique and immersive experience for viewers, making it stand out in a crowded advertising landscape. The campaign was broadcast from 28 December to 2 January on Canal+ and C8, ensuring maximum exposure during a key holiday period.

In creativity we trust

Audi’s commitment to innovation and Canal+ Brand Solutions’ creative approach to advertising were perfectly aligned in this campaign. The Audi SQ8 Sportback e-tron, with its e-quattro technology, represents the genius of automotive engineering, and Canal+ Brand Solutions leveraged this to create a successful marketing case that mirrored the vehicle’s performance on the road.

The collaboration between Re-Mind PHD, Brand Content Fuse, and Canal Brand Factory showcased the power of teamwork in delivering a campaign that seamlessly blended technological innovation with creative storytelling. The result was not just an advertisement; it was an immersive experience that transported viewers into a winter landscape, effectively communicating the Audi brand’s commitment to performance, innovation, and a touch of magic.

In conclusion, Canal+ Brand Solutions’ AI-powered advertising campaign for Audi stands as a testimony to the evolving landscape of marketing and the limitless possibilities when technology and creativity converge.