by Iris Weissbuch | Sep 20, 2024 | Business cases
Background information Recruitment in the French army – Armée de Terre – has become a major issue in recent years. The number of recruits is falling, and in 2023, for the first time in 10 years, the French army did not meet its recruitment quotas. Although...
by Iris Weissbuch | Jun 25, 2024 | Business cases
Background information In 2023, media conglomerate, Bauer Media, global investor, producer and distributor of premium entertainment content, The Story Lab and DIY shop, Wickes, continued their long-standing partnership, now in its twelfth year. The main campaign...
by Iris Weissbuch | Jun 24, 2024 | Business cases
Background information In a world where morning routines are often rushed and unhealthy, Boni, Colruyt Group (Belgian family-owned retail corporation)’s own brand believes that a good breakfast is the key to a healthy start to the day. With a mission to inspire...
by Iris Weissbuch | May 28, 2024 | Business cases
Background information This report, done by Radiocentre, focuses on how re-allocating media budget to radio advertising helps brands punch-through The Performance Plateau. It contains compelling evidence of radio’s multiplier effect on results for performance...
by Iris Weissbuch | May 28, 2024 | Business cases
Background information NRJ Global, the consulting and communication powerhouse of NRJ Group, attracts a daily audience of 10 million listeners on its radio stations NRJ, Cherie FM, Nostalgie and Rire & Chansons. For the past 3 years, NRJ Global has organized the...
