by admin | Jan 28, 2022 | Business cases
Background information In this week’s egtabite we showcase innovative Alexa skills – these digital experiences are designed to bring the listener even closer to the radio brands they know and love. Smart speakers and voice assistants are becoming more and more...
by admin | Jan 23, 2022 | Publications
About the publication Are you all ears to discover the most innovative success stories that radio and audio have to offer? The egta team has released a Collection of Creative Radio and Audio Campaigns to inspire sales houses, clients and agencies with examples of...
by admin | Jan 21, 2022 | Business cases
Background information This week’s egtabite focuses on a creative and comedic new format, recently launched by Channel 4 in collaboration with Heinz, named Flex Kitchen. The brand-new, short-form comedy series across Channel 4’s social and digital channels,...
by admin | Jan 14, 2022 | Business cases
Background – evolution of the charity project In the first radio egtabite of 2022, we take a closer look at an annual charity event that evolved over the years into an all-encompassing fund-raising initiative for non-profit organisations that engages listeners of all...
by Katka Borovska | Jan 12, 2022 | Collections
General information Sector: Retail/FMCG Media: Radio, TV, online Time period: November – December 2021 Case description Major European retailer, Lidl, wanted to promote and increase awareness of its Deluxe product range, drive in-store traffic and convince...
